Novembro 2017 vol. 3 num. 12 - 11º Congresso Brasileiro de Inovação e Gestão de Desenvolvimento do Produto

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AVALIAÇÃO DE IDEIAS EM INICIATIVAS CROWDSOURCING PARA INOVAÇÃO: UM ESTUDO EXPLORATÓRIO

Gomes, Joade Cortez ; González, Mario Orestes Aguirre ; Fernandes, Marcela Squires Galvão ; Rodrigues, Lucas Matheus ; Ferreira, Janine Kharen de Lima ; Nascimento, Bruno Colt Ferreira do ; Silva, Técia de Lima ; Vasconcelos, Rafael Monteiro de ;

Artigo Completo:

O processo de crowdsourcing parte de um tema ou problema a ser resolvido pela organização, aberto à multidão que interage e participa do processo resolutivo por meio de ideias, submetendo-se ao final a um processo avaliativo no qual as melhores são selecionadas e implementadas. O desafio é a assertividade da seleção, principalmente quando há um alto volume de contribuições. O objetivo deste artigo é propor elementos para avaliação de ideias geradas a partir de uma abordagem crowdsourcing. Para isso, realizou-se uma revisão bibliográfica sistemática e, por meio de um estudo de caso, validou-se no Escritório de Ideias e Inovação da Universidade Federal do Rio Grande do Norte os elementos de avaliação de ideias: Filtro popular e técnico; Detalhamento das ideias; Avaliação final por multicritérios e análise consensual; e Fatores influenciadores.

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Palavras-chave: Escritório de Ideias, gerenciamento de ideias, criatividade coletiva, crowdsourcing, open innovation,

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DOI: 10.5151/cbgdp2017-096

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Como citar:

Gomes, Joade Cortez; González, Mario Orestes Aguirre; Fernandes, Marcela Squires Galvão; Rodrigues, Lucas Matheus; Ferreira, Janine Kharen de Lima; Nascimento, Bruno Colt Ferreira do; Silva, Técia de Lima; Vasconcelos, Rafael Monteiro de; "AVALIAÇÃO DE IDEIAS EM INICIATIVAS CROWDSOURCING PARA INOVAÇÃO: UM ESTUDO EXPLORATÓRIO", p. 914-923 . In: . São Paulo: Blucher, 2017.
ISSN 2318-6968, DOI 10.5151/cbgdp2017-096

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