Artigo:

This project has as its starting point the process of digitizing works of art from the collections of museums and cultural institutions in which the image of the work gains other layers, reconfiguring meanings and perceptions. The digital environment – websites, social networks and applications – contains particularities that affect the ways in which the image is presented and contribute to the performance of the digitized work, distancing itself from its referent. If the digital interface provokes the production of subjectivities when showing a digitized image, what happens to the image of the work of art since it is itself a composite of percepts and affections? In the passage from one thing to another, from ink to pixel, a field is formed in which this project intends to investigate. It is about understanding that they are new ways of exposing to new ways of seeing or, as Jonathan Crary (2012) indicates, for each new technological transformation there is a new configuration of the subject. Therefore, three elements of research are characterized: the digitized image of the work of art, the digital interface in which it presents itself and the observer who interacts with them. Thus, the objective of the research will be to map and analyze ways of presenting the work of art through digital interfaces; to build a lexicon of languages and visual categories that emerge from this production and to propose a way of presenting the work in the digital environment. Through design disciplines – such as interaction design and user experience, among others that touch the areas of art and technology – we seek to develop processes and practices that aim to embody the project. Proposing a dialogue with the different ways of visualizing art, the research aims to contribute to other groups and projects in progress at FAUUSP.