Maio 2022 vol. 10 num. 1 - 9º Congresso Internacional MXRIO DESIGN Conference 2021

Artigo - Open Access.

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Color and territory. Empathy as a tool to enable international collaborative design projects.

Color and territory. Empathy as a tool to enable international collaborative design projects.

Jones, MFA Heather ; Cabrero, MDP José Luis González ; Ochoa, MHAU Ana Margarita Ávila ;

Artigo:

Even before COVID-19, collaboration in the academic context has been taking new forms, but now more than ever, technology and online connectiveness offer new approaches for the learning experience. Universities and design institutions recognize that some soft skills are better developed in a multicultural, multi-perspective environment. This new take on global collaboration has resulted in a wide variety of programs between academic institutions and are oriented to develop both knowledge and collaboration. This paper aims to share the methodology and outcomes of a program between the Fine Arts program at SUNY Genesee Community College located near Buffalo, New York and the Industrial Design program in the Facultad del Hábitat belonging to the UASLP in San Luis Potosí. It started in 2017, but took a surprising improvement during the COVID-19 Pandemic fall semester of 2020, where students participated in an internationally collaborative exercise based on color, territory, localism and aesthetic perception between design students from México and USA. The main outcome was that students were given the opportunity to discover the cultural richness of their counter parts working in cross-cultural teams. While working in these teams, the students creatively shaped their interactions with each other in order to establish emotional bonds using social media. The experience shows a hint of an approaching future, where social relationships will need to adapt to changing norms and the value of a global empathic community is recognized.

Artigo:

Even before COVID-19, collaboration in the academic context has been taking new forms, but now more than ever, technology and online connectiveness offer new approaches for the learning experience. Universities and design institutions recognize that some soft skills are better developed in a multicultural, multi-perspective environment. This new take on global collaboration has resulted in a wide variety of programs between academic institutions and are oriented to develop both knowledge and collaboration. This paper aims to share the methodology and outcomes of a program between the Fine Arts program at SUNY Genesee Community College located near Buffalo, New York and the Industrial Design program in the Facultad del Hábitat belonging to the UASLP in San Luis Potosí. It started in 2017, but took a surprising improvement during the COVID-19 Pandemic fall semester of 2020, where students participated in an internationally collaborative exercise based on color, territory, localism and aesthetic perception between design students from México and USA. The main outcome was that students were given the opportunity to discover the cultural richness of their counter parts working in cross-cultural teams. While working in these teams, the students creatively shaped their interactions with each other in order to establish emotional bonds using social media. The experience shows a hint of an approaching future, where social relationships will need to adapt to changing norms and the value of a global empathic community is recognized.

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Palavras-chave: Empathy, Aesthetic, Collaboration, Participatory design,

Palavras-chave: Empathy, Aesthetic, Collaboration, Participatory design,

DOI: 10.5151/mxriodc2021-1

Referências bibliográficas
  • [1] Alva, B. (2020). Innovación en el Diseño del Espacio Habitable. Ciudad de Mexico: Universidad Autonoma de San Luis Potosi.
  • [2] Lier, B. (2018). The future is bright, thanks to designers. What Design Can Do. https://www.whatdesigncando.com/stories/future-bright-thanks-designers/
  • [3] Prokop, E. (2018). The Story Behind: The Extraordinary History Behind Ordinary Objects. Florida: Mango Publishing Group.
  • [4] St Clair, K. (2016). The secret lives of color. New York: Penguin Random House.
  • [5] Manzini, E. (2015). Design, when everybody designs. An introduction to design for social innovation. Massachusetts: The MIT Press.
  • [6] King, L. (2014). Lance Wyman Mexico. Ciudad de Mexico: Universidad Autonoma Nacional de Mexico.
  • [7] Von Rebeur, A. (2013). La ciencia del color. Historias y pasiones en torno a los pigmentos. Ciudad de Mexico: Siglo XXI Editores.
  • [8] Gutiérrez, F. (2012). Conceptos claves para la formación del diseñador industrial. Ciudad de Mexico: Universidad Autonoma Metropolitana – Azcapozalco.
  • [9] Thackara, J. (2006). In the Bubble: Designing in a Complex World. Massachusetts: The MIT Press.
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  • [11] COIL Collaborative Online International Learning and Virtual Exchange. (n.d.). About COIL.
  • [12] Disponible en https://coil.suny.edu/about-suny-coil/
Como citar:

Jones, MFA Heather; Cabrero, MDP José Luis González; Ochoa, MHAU Ana Margarita Ávila; "Color and territory. Empathy as a tool to enable international collaborative design projects.", p. 1-11 . In: Anais do 9º Congresso Internacional MXRIO DESIGN Conference 2021. São Paulo: Blucher, 2022.
ISSN 2318-6968, DOI 10.5151/mxriodc2021-1

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