Outubro 2023 vol. 11 num. 4 - 15th International Conference of the European Academy of Design

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Design culture: from organizations acceptance to society unawareness

Design culture: from organizations acceptance to society unawareness

Fernández Gago, Paula ; Martínez Rodríguez, Rodrigo ;

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This article analyses the evolution of the concept of design from the perspective of its definition and its consideration in the Oslo Manual, a reference document for measuring innovation in organisations. This analysis allows us to establish an updated conceptual framework in the consideration of design, which highlights its understanding as a process, its role as a strategic resource, its contribution to competitiveness in organisations, its link with innovation and its close relationship with society through its analysis and the resolution of the needs of people and users. The paper examines the acceptance of this conceptual framework from two perspectives: the organisational and business perspective, and the social perspective. To this end, the paper analyses reference documents that highlight the value of design, as well as a detailed study of the answers to the question "What do you understand by design? Translated to students of industrial design and their close social context.

Full paper:

This article analyses the evolution of the concept of design from the perspective of its definition and its consideration in the Oslo Manual, a reference document for measuring innovation in organisations. This analysis allows us to establish an updated conceptual framework in the consideration of design, which highlights its understanding as a process, its role as a strategic resource, its contribution to competitiveness in organisations, its link with innovation and its close relationship with society through its analysis and the resolution of the needs of people and users. The paper examines the acceptance of this conceptual framework from two perspectives: the organisational and business perspective, and the social perspective. To this end, the paper analyses reference documents that highlight the value of design, as well as a detailed study of the answers to the question "What do you understand by design? Translated to students of industrial design and their close social context.

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Palavras-chave: design culture, design and innovation, design value, design understanding, design definition,

Palavras-chave: design culture, design and innovation, design value, design understanding, design definition,

DOI: 10.5151/ead2023-1BIL-01Full-11Fernandez-Gago-et-al

Referências bibliográficas
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Como citar:

Fernández Gago, Paula; Martínez Rodríguez, Rodrigo; "Design culture: from organizations acceptance to society unawareness", p. 145-154 . In: 15th International Conference of the European Academy of Design. São Paulo: Blucher, 2023.
ISSN 2318-6968, DOI 10.5151/ead2023-1BIL-01Full-11Fernandez-Gago-et-al

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