Outubro 2023 vol. 11 num. 4 - 15th International Conference of the European Academy of Design

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Design, Emotions, and Theories of Product Emotion. A Review

Design, Emotions, and Theories of Product Emotion. A Review

Vaidya, Gaurav ;

Full paper:

In the design process, aspects of form and aesthetics are always thought of carefully, along with technical functionality. If only functionality were the requisite aspect of the design, there would be only one design of each product. People demand variation in product design to satisfy their emotional needs. This paper explores the fundamental terminologies in emotion research to understand and develop a perspective exploring relationships between design, emotion, and consumer responses. It involves reviewing and critically analyzing seminal studies, theories, and models previously proposed in this domain (viz. Emotional Design, Appraisal Theory, Pleasure Model, Technology as Experience Framework, and Product Personality Assignment). Based on the review insights, we enlist the advantages and limitations of each of the reviewed theories. It is expected that design practitioners, cognitive scientists, and ergonomists would find the insights drawn in the current study helpful while designing products that elicit the intended emotional response.

Full paper:

In the design process, aspects of form and aesthetics are always thought of carefully, along with technical functionality. If only functionality were the requisite aspect of the design, there would be only one design of each product. People demand variation in product design to satisfy their emotional needs. This paper explores the fundamental terminologies in emotion research to understand and develop a perspective exploring relationships between design, emotion, and consumer responses. It involves reviewing and critically analyzing seminal studies, theories, and models previously proposed in this domain (viz. Emotional Design, Appraisal Theory, Pleasure Model, Technology as Experience Framework, and Product Personality Assignment). Based on the review insights, we enlist the advantages and limitations of each of the reviewed theories. It is expected that design practitioners, cognitive scientists, and ergonomists would find the insights drawn in the current study helpful while designing products that elicit the intended emotional response.

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Palavras-chave: Emotional Design, Product Form, Consumer Emotions, Design Education, Design Research,

Palavras-chave: Emotional Design, Product Form, Consumer Emotions, Design Education, Design Research,

DOI: 10.5151/ead2023-3SON_Paper_01Gaurav-Vaidya

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Como citar:

Vaidya, Gaurav ; "Design, Emotions, and Theories of Product Emotion. A Review", p. 418-426 . In: 15th International Conference of the European Academy of Design. São Paulo: Blucher, 2023.
ISSN 2318-6968, DOI 10.5151/ead2023-3SON_Paper_01Gaurav-Vaidya

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