Outubro 2023 vol. 11 num. 4 - 15th International Conference of the European Academy of Design

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Design for Social Advocacy: Some Experiences from Taiwan

Design for Social Advocacy: Some Experiences from Taiwan

Wong, Ju-Joan ; Lin, Yun-Xuan ;

Full paper:

This study centers on three large-scale social movements that have occurred in Taiwan in recent years as case studies: (1) the Sunflower Student Movement in 2014, (2) the fundraising movement by Taiwanese people to publish an advertisement on the New York Times during the COVID-19 pandemic, (3) and the first successful recall of the mayor of Kaohsiung City in 2020. These three mass movements have profoundly impacted Taiwanese society, and design was involved therein. In addition to examining these movements and how design intervened in this process, this case study also interviewed designers who had participated in these social movements. The theoretical meanings of these data will be further clarified in the discussion section from the perspective of design activism. The present study provides a new perspective to examine how the design profession can be used as a practice that promotes social advocacy outside of business operations.

Full paper:

This study centers on three large-scale social movements that have occurred in Taiwan in recent years as case studies: (1) the Sunflower Student Movement in 2014, (2) the fundraising movement by Taiwanese people to publish an advertisement on the New York Times during the COVID-19 pandemic, (3) and the first successful recall of the mayor of Kaohsiung City in 2020. These three mass movements have profoundly impacted Taiwanese society, and design was involved therein. In addition to examining these movements and how design intervened in this process, this case study also interviewed designers who had participated in these social movements. The theoretical meanings of these data will be further clarified in the discussion section from the perspective of design activism. The present study provides a new perspective to examine how the design profession can be used as a practice that promotes social advocacy outside of business operations.

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Palavras-chave: Design activism; Social movement; Political design; Taiwan,

Palavras-chave: Design activism; Social movement; Political design; Taiwan,

DOI: 10.5151/ead2023-4ESP-01Full-02Ju-Joan-Wong-et-al

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Como citar:

Wong, Ju-Joan; Lin, Yun-Xuan; "Design for Social Advocacy: Some Experiences from Taiwan", p. 708-719 . In: 15th International Conference of the European Academy of Design. São Paulo: Blucher, 2023.
ISSN 2318-6968, DOI 10.5151/ead2023-4ESP-01Full-02Ju-Joan-Wong-et-al

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