Artigo:

Research in the context of the design process of capturing and retaining human attention in the use of tangible digital interfaces in augmented reality aimed at informal education. It focuses on understanding how design can contribute to making the use of these artifacts increasingly engaging in learning through relevant experiences, and not just vectors of empty entertainment and technological fetishism. It has been hypothesized that studying subjective aspects of human attention can be a way to understand such design strategies. Activity Theory will be used as a theoretical framework for the analysis of user interactions, data that will be collected through the technique of videography plus interviews with users. The term augmented reality deals with a media typology that considers the combination of virtual elements associated with the physical environment, this has varied applications that consider since the use of interactive projections in real time (projector-based AR), as well as wearable applications or viewed by smartphone. In particular, the tangible possibility that this type of media gives the user when linking to physical objects is considered, whether by visual or auditory means. Within this, research methods and data analysis are adopted considering approaches focused on the study of the designer in the design process, which intend to produce knowledge from the act of designing and the act of evaluating this process - research-through-design (Zimmerman et al., 2007) and design-oriented research (Fallman, 2007). Such methods, therefore, deal with a practical translation of the issues raised in the theory through the creation of exercises and prototypes evaluated through uses in real contexts, in order to understand users' behaviors or experiences.