Dezembro 2022 vol. 10 num. 5 - 14º Congresso Brasileiro de Pesquisa e Desenvolvimento em Design

Artigo - Open Access.

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Design para o Comportamento Sustentável: estratégias para intervenção comportamental e ideação

Design for Sustainable Behaviour: strategies for behavioural intervention and ideation

KIHARA, Wellington Minoru ; SANTOS, Aguinaldo dos ; ZANDOMENEGHI, Ana Lucia Alexandre de Oliveira ;

Artigo:

O comportamento humano está diretamente relacionado com a sustentabilidade do planeta. Áreas específicas do Design têm reunido esforços com foco em projetos de produtos e serviços que visem comportamentos mais sustentáveis. Verifica-se uma diversidade de modelos para mudança de comportamento utilizados pelo Design. Este artigo é resultado da Revisão Bibliográfica Sistemática e Assistemática da literatura de modelos para mudança de comportamento, a partir do método Design Science Research (DSR). Todavia, delimita-se aos modelos utilizados no âmbito do Design para o Comportamento Sustentável e Design de Serviços. A partir da revisão realizada, foi possível extrair e refletir sobre as estratégias utilizadas para intervenção comportamental e ideação. Assim, reunir esse conhecimento com o objetivo de contribuir para o processo de tomada de decisão em projetos de Design. Pesquisas no âmbito do Design para o Comportamento Sustentável tem demonstrado a relevância da temática através de projetos que tenham a intenção de mudar comportamentos.

Artigo:

Human behaviour is directly related to the sustainability of the planet. Specific areas of Design has focuses on projects aimed sustainable behaviour. There is a diversity of models for behaviour change used by Design. This article is the result of the Systematic and Unsystematic Bibliographic Review of the literature on models for behaviour change, based on the Design Science Research (DSR) method. However, delimiting the models used in the scope of Design for Sustainable Behaviour and Service Design. From this review, it was possible to extract and reflect on the strategies used for behavioural intervention and ideation. Thus, gathering this knowledge in order to contribute to the decision-making process in Design projects. Research in the field of Design for Sustainable Behaviour has demonstrated the relevance of the theme through projects that intend to change behaviours.

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Palavras-chave: Design para o Comportamento Sustentável; Design para Mudança de Comportamento; Estratégias para mudança de comportamento.,

Palavras-chave: Design for Sustainable Behaviour; Design for Behaviour Change; Strategies for behaviour change.,

DOI: 10.5151/ped2022-1866133

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Como citar:

KIHARA, Wellington Minoru; SANTOS, Aguinaldo dos; ZANDOMENEGHI, Ana Lucia Alexandre de Oliveira; "Design para o Comportamento Sustentável: estratégias para intervenção comportamental e ideação", p. 6536-6552 . In: Anais do 14º Congresso Brasileiro de Pesquisa e Desenvolvimento em Design. São Paulo: Blucher, 2022.
ISSN 2318-6968, DOI 10.5151/ped2022-1866133

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