Dezembro 2021 vol. 9 num. 5 - 14th International Conference of the European Academy of Design, Safe Harbours for Design Research

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Development of a Holistic Competency Model for Design Managers

Development of a Holistic Competency Model for Design Managers

Xiang, Chen ; Yang, Wenqing ; Liu, Wei ;

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Design management is with growing importance for companies in multiple industrial sectors to build competitive advantages and strengthen organizational flexibility, in which design managers play critical roles. However, due to lack of studies into the gap between how organization implement design and how design managers perform their work, the management of design into the micro level still result in failures and the measurement of design managers remain unclear. A possible way to reach a holistic view of design managers is by building a competency model and seeking the links with the organizational environment. This paper therefore aims to study the competency of design managers, by introducing a model for measuring competencies and test the correlation with organizational factors, based on academic theoretical findings and industrial data analysis. The results would lay the ground for future research on design managers’ competency and provide practical implications for organizations.

Full Paper:

Design management is with growing importance for companies in multiple industrial sectors to build competitive advantages and strengthen organizational flexibility, in which design managers play critical roles. However, due to lack of studies into the gap between how organization implement design and how design managers perform their work, the management of design into the micro level still result in failures and the measurement of design managers remain unclear. A possible way to reach a holistic view of design managers is by building a competency model and seeking the links with the organizational environment. This paper therefore aims to study the competency of design managers, by introducing a model for measuring competencies and test the correlation with organizational factors, based on academic theoretical findings and industrial data analysis. The results would lay the ground for future research on design managers’ competency and provide practical implications for organizations.

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Palavras-chave: design manager, competency, organizational environment,

Palavras-chave: design manager, competency, organizational environment,

DOI: 10.5151/ead2021-177

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Como citar:

Xiang, Chen; Yang, Wenqing; Liu, Wei; "Development of a Holistic Competency Model for Design Managers", p. 623-640 . In: 14th International Conference of the European Academy of Design, Safe Harbours for Design Research. São Paulo: Blucher, 2021.
ISSN 2318-6968, DOI 10.5151/ead2021-177

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