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Environmental comfort and space occupancy are essential considerations inarchitectural design process. Façade systems deeply impact both aspects but areusually standardized. However, performance-based facade systems tackle theseissues through computational design to devise non-homogeneous elements. Thiswork proposes a ceramic facade system designed according to aperformance-based process grounded on environmental analysis and parametricdesign to allow adaptation and geometric variation according to specific buildingdemands on environmental comfort and functionality. In this process, the DesignScience Research method guided the exploration of both design and evaluation,bridging the gap between theory and practice. Positive facade environmentalperformance were found from digital and physical models assessment in terms ofradiation, illuminance, dampness (with ventilation) and temperature.Computational processes minimized radiation inside the building whilemaximized illuminance. Their association influenced on operative temperature,which dropped according to local dampness and material absorption.Accordingly, this design process associates not only environmental comfort andfunctionality concepts but also adaptability, flexibility, mass customization,personal fabrication, additive manufacturing concepts, being an examplearchitectural design changes in the 4th Industrial Revolution.