Artigo:

According to the Brazilian Institute of Geography and Statistics (ibge), in 2000 the elderly population over 60 years old was 14.5 million people, an increase of 35.5% compared to 10.7 million in 1991. The revisions made by IBGE in 2013 show that Brazil had become an elderly country in 2029, and in 2018 the number of young people has already of yang fallen compared to the number of elderly, 63 elderly for every 100 young people.Despite all these statistics and programs for the inclusion of the elderly, not all characteristic aspects of agingare considered in the developmentof fashion products, for example. When it comes to the elderly woman and her relationship with clothing, there is still a big gap in the offer of appropriate clothes for this audience.This article aims to show that despite being considered elderly, individuals over sixty years old, are still active, healthy and are inserted in the job market.Focus groups were conducted with women aged60 to 75 to raise their views on the current supply of fashiom products. It was noted that even within this age group there a difference between bodies, market and desiresyears old were used. It was noted that even within this age group there is a difference between the bodies, market and desires of clothing participants appropriate.