Outubro 2023 vol. 11 num. 4 - 15th International Conference of the European Academy of Design

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Exploring Opportunities for Fashion Brands in the Metaverse: Embracing Emerging Technologies in the Retail Industry

Exploring Opportunities for Fashion Brands in the Metaverse: Embracing Emerging Technologies in the Retail Industry

Komal Gehlatia, Kushal Upadhyay ;

Full paper:

"The fashion retail industry has experienced significant changes in recent years due to various factors, such as technological advancements, globalization, and evolving consumer preferences. The advent of e-commerce and social media has transformed the way fashion products are marketed and sold. To stay competitive, fashion retailers are exploring the potential of emerging technologies like virtual reality, augmented reality, mixed reality, and the metaverse to enhance the shopping experience. Metaverse and NFTs offer new opportunities for fashion brands to engage with customers and create value for their products. However, the necessary technology for metaverse and NFTs is not yet widely adopted. Despite this, the fashion retail industry should be open to innovation and experiment with new technologies and business models. This paper aims to analyze the opportunities that metaverse platforms present for fashion brands."

Full paper:

"The fashion retail industry has experienced significant changes in recent years due to various factors, such as technological advancements, globalization, and evolving consumer preferences. The advent of e-commerce and social media has transformed the way fashion products are marketed and sold. To stay competitive, fashion retailers are exploring the potential of emerging technologies like virtual reality, augmented reality, mixed reality, and the metaverse to enhance the shopping experience. Metaverse and NFTs offer new opportunities for fashion brands to engage with customers and create value for their products. However, the necessary technology for metaverse and NFTs is not yet widely adopted. Despite this, the fashion retail industry should be open to innovation and experiment with new technologies and business models. This paper aims to analyze the opportunities that metaverse platforms present for fashion brands."

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Palavras-chave: NFT(Non-Fungible Token), Metaverse, Fashion Retail, Digitalization,

Palavras-chave: NFT(Non-Fungible Token), Metaverse, Fashion Retail, Digitalization,

DOI: 10.5151/ead2023-3SON_Paper_08Komal-Gehlatia-et-al

Referências bibliográficas
  • [1] Chen, Y., & Nath, R. (2021). An Analysis of the Fashion Retail Industry in the United States. Journal of Business and Retail Management Research, 15(3), 77-9
  • [2] Correia, C. (2019). The Impact of E-Commerce on the Fashion Retail Industry. International Journal of Scientific and Research Publications, 9(2), 1-6.
  • [3] Eggers, F., & Drechsler, K. (2019). Fashion Retailing Goes Digital: An Analysis of Emerging Business Models in Fashion E-Commerce. International Journal of Retail & Distribution Management, 47(9), 948-968.
  • [4] Hossain, M. A., Rahman, M. M., & Islam, M. A. (2019). The Impact of Digital Technology on the Fashion Retail Industry. International Journal of Business and Management, 14(1), 1-13.
  • [5] Kabadayi, E. T., & Gupta, A. (2021). The Role of Digital Technologies in Shaping the Future of Fashion Retail. Journal of Fashion Marketing and Management, 25(3), 380-396.Khatwani, G., & Chatterjee, S. (2021). Non-Fungible Tokens in Fashion Retailing: A New Era of Digital Ownership. Journal of Retailing and Consumer Services, 61, 102594.
  • [6] Kozinets, R. V., De Valck, K., Wojnicki, A. C., &Wilner, S. J. S. (2010). Networked Narratives: Understanding Word-of-Mouth Marketing in Online Communities. Journal of Marketing, 74(2), 71-89.
  • [7] Tsai, H. T., & Chen, Y. H. (2020). Augmented Reality, Virtual Reality, and Mixed Reality in Fashion Retailing: A Review. Sustainability, 12(17), 6795.
  • [8] Fashion retail definition: https://www.investopedia.com/terms/f/fashion-retail.asp
Como citar:

Komal Gehlatia, Kushal Upadhyay; "Exploring Opportunities for Fashion Brands in the Metaverse: Embracing Emerging Technologies in the Retail Industry", p. 506-522 . In: 15th International Conference of the European Academy of Design. São Paulo: Blucher, 2023.
ISSN 2318-6968, DOI 10.5151/ead2023-3SON_Paper_08Komal-Gehlatia-et-al

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