Agosto 2017 vol. 3 num. 6 - SBDS + ISSD 2017

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FLOWS – A Design-based Process Model for Value Innovation from solid waste

Sampaio, Cláudio Pereira de ; Martins, Suzana Barreto ; Silva, Fernando Moreira da ; Almendra, Rita Assoreira ;

Artigo Completo:

This paper proposes a model of R&D process for facing the problem of solid waste, supported by an interdisciplinary approach oriented by design thinking, design for sustainability and business models design. The aim of this model is to help the innovation teams, and especially the R&D teams in developing their projects about solid waste solutions. For better understanding the problem, the authors carried out this study in five parts: 1) critical literature review and semi-structured interviews with specialists; 2) an exploratory study by active research with a group of Brazilian design students/researchers; 2) the design of the methodological model for the R&D process; 3) the test of the model with a quasi-experiment with two sample and two control groups formed by other Brazilian design students, and 4) complementary tests with other 12 groups from three different universities, being two of Brazil and one of Portugal. The results indicated that the model can be useful for helping creative groups to develop value solutions from the problem of the solid waste, and especially the utility of the Value Proposition Canvas and Business Model Canvas tools for designing value propositions. The study also pointed out the relevance of the stage of customer/user research, especially the direct methods and tools for collecting and analyzing data. Finally, the study highlights the importance of the prototyping stage, including an adequate structure and resources for this activity, and the utility of both the product prototypes and the Minimum Viable Product (MVP) prototypes.

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Palavras-chave: Solid waste, value innovation, design thinking, design for sustainability, business models, creative teams,

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DOI: 10.5151/sbds-issd-2017-017

Referências bibliográficas
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Como citar:

Sampaio, Cláudio Pereira de; Martins, Suzana Barreto; Silva, Fernando Moreira da; Almendra, Rita Assoreira; "FLOWS – A Design-based Process Model for Value Innovation from solid waste", p. 100-108 . In: Anais do Simpósio Brasileiro de Design Sustentável e International Symposium on Sustainable Design 2017. São Paulo: Blucher, 2017.
ISSN 2318-6968, DOI 10.5151/sbds-issd-2017-017

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