Dezembro 2021 vol. 9 num. 5 - 14th International Conference of the European Academy of Design, Safe Harbours for Design Research

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Hey Google, Have We Met Before?

Hey Google, Have We Met Before?

Pavlovic, Milica ; Geukens, Stefanie ; Wery, Kim ;

Full Paper:

Artificially intelligent (AI) personal assistants today are embedded in diverse devices and used in a truly ubiquitous manner, and we have already reached a stage in which major tech companies’ assistants have an established identity towards global users. In this paper we discuss the concept of product familiarity in the light of designing interactions with existing AI agents. We present a design case study on embedding an existent AI assistant into an existent digital platform of a TV set-top box Pickx, and we investigate the implications it brings towards users’ experiences. From testing the very initial prototype, we observed that there is a strong risk of perceiving discrepancy between the two interaction environments as well as non-seamless interactions. We believe that familiarity and user memory are prominent research areas when it comes to human-AI interactions, as the relations with existing, as well as new, AI assistants will become more established and their identities ever more entrenched.

Full Paper:

Artificially intelligent (AI) personal assistants today are embedded in diverse devices and used in a truly ubiquitous manner, and we have already reached a stage in which major tech companies’ assistants have an established identity towards global users. In this paper we discuss the concept of product familiarity in the light of designing interactions with existing AI agents. We present a design case study on embedding an existent AI assistant into an existent digital platform of a TV set-top box Pickx, and we investigate the implications it brings towards users’ experiences. From testing the very initial prototype, we observed that there is a strong risk of perceiving discrepancy between the two interaction environments as well as non-seamless interactions. We believe that familiarity and user memory are prominent research areas when it comes to human-AI interactions, as the relations with existing, as well as new, AI assistants will become more established and their identities ever more entrenched.

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Palavras-chave: UX design, AI assistants, AI identity, product familiarity,

Palavras-chave: UX design, AI assistants, AI identity, product familiarity,

DOI: 10.5151/ead2021-139

Referências bibliográficas
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Como citar:

Pavlovic, Milica; Geukens, Stefanie; Wery, Kim; "Hey Google, Have We Met Before?", p. 426-434 . In: 14th International Conference of the European Academy of Design, Safe Harbours for Design Research. São Paulo: Blucher, 2021.
ISSN 2318-6968, DOI 10.5151/ead2021-139

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