Hybridization between Fashion and Art and Aesthetics Renovation

Hybridization between Fashion and Art and Aesthetics Renovation

Martins, Leilane Rigatto; Martins, Sérgio Régis Moreira

Article:

This paper presents a brief reflection on the actors involved in hybrids works between fashion design and art that developed more intensely from the second half of the twentieth century. This requires understanding the motivating factors of these exchanges and the problems surrounding them. Realizes the importance of other factors related to hybridization beyond fashion and art. Among these are the roles of mass culture, the mass media, public and consumption. Tracing this scenario is possible to find evidences of how the work of the designer and artist together can generate and renew senses in the aesthetic and social fields crossing borders between areas. In this sense, the paper also aims to understand other relations that produce subjectivity, beyond what happens between artist, designer and work. It is important to understand the production of hybrid objects between fashion design and art, as it becomes ever more present as a result of contemporary complexity.

This paper presents a brief reflection on the actors involved in hybrids works between fashion design and art that developed more intensely from the second half of the twentieth century. This requires understanding the motivating factors of these exchanges and the problems surrounding them. Realizes the importance of other factors related to hybridization beyond fashion and art. Among these are the roles of mass culture, the mass media, public and consumption. Tracing this scenario is possible to find evidences of how the work of the designer and artist together can generate and renew senses in the aesthetic and social fields crossing borders between areas. In this sense, the paper also aims to understand other relations that produce subjectivity, beyond what happens between artist, designer and work. It is important to understand the production of hybrid objects between fashion design and art, as it becomes ever more present as a result of contemporary complexity.

Palavras-chave:

DOI: 10.5151/despro-icdhs2014-0017

Referências bibliográficas

• [1] Benjamin, W. (2012) A obra de arte na época de sua reprodutibilidade técnica. Porto Alegre: Zouk.
• [2] Canclini, N. G (2008) Culturas Híbridas: Estratégias para Entrar e Sair da Modernidade. São Paulo: Editora da Universidade de São Paulo.
• [3] Canclini, N. G. (1995) Hybrid Cultures. Strategies for Entering and Leaving Modernity. Minneapolis: University of Minnesota Press.
• [4] Celant, G. (2011) Flussi tra arte, architettura, cinema, design, moda, musica e televisione. Milano: Feltrinelli.
• [5] Wiesinger, V. (2012) Giacometti. São Paulo: Cosac Naify: 2012.

Como citar:

Martins, Leilane Rigatto; Martins, Sérgio Régis Moreira; "Hybridization between Fashion and Art and Aesthetics Renovation", p-163-168. In: Tradition, Transition, Tragectories: major or minor influences? [=ICDHS 2014 - 9th Conference of the International Committee for Design History and Design Studies]. São Paulo: Blucher, 2014.
ISSN 23186968, DOI 10.5151/despro-icdhs2014-0017