Outubro 2023 vol. 11 num. 4 - 15th International Conference of the European Academy of Design

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"Impact of Personality traits on Collaborative Fashion Consumption: A Review"

"Impact of Personality traits on Collaborative Fashion Consumption: A Review"

Babu, Siva Ganesh ; Gupta, Sanjay ;

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The fashion industry is a major contributor to environmental damage, particularly through fast fashion practices. Collaborative Fashion Consumption (CFC) has emerged as a promising form of sustainable consumption. Studies on CFC have primarily focused on consumer motivation, intention, drivers, and barriers, as well as apparel disposal behavior (ADB), with little attention being given to the potential impact of personality traits on CFC adoption. This review paper takes a holistic approach to examine the impact of personality traits, particularly the Five-Factor Model, on CFC and apparel disposal behavior (ADB). By integrating these different parameters, the paper aims to provide insights into how CFC can be positioned to appeal to consumers based on their individual personality traits, offering practical guidance for the fashion industry to reduce its environmental impact. The paper provides a comprehensive understanding of CFC adoption and its potential impact on the fashion industry's sustainability.

Full paper:

The fashion industry is a major contributor to environmental damage, particularly through fast fashion practices. Collaborative Fashion Consumption (CFC) has emerged as a promising form of sustainable consumption. Studies on CFC have primarily focused on consumer motivation, intention, drivers, and barriers, as well as apparel disposal behavior (ADB), with little attention being given to the potential impact of personality traits on CFC adoption. This review paper takes a holistic approach to examine the impact of personality traits, particularly the Five-Factor Model, on CFC and apparel disposal behavior (ADB). By integrating these different parameters, the paper aims to provide insights into how CFC can be positioned to appeal to consumers based on their individual personality traits, offering practical guidance for the fashion industry to reduce its environmental impact. The paper provides a comprehensive understanding of CFC adoption and its potential impact on the fashion industry's sustainability.

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Palavras-chave: Collaborative Fashion Consumption, Apparel Disposal Behavior, Five-Factor Model, Impulse buying, Sustainability,

Palavras-chave: Collaborative Fashion Consumption, Apparel Disposal Behavior, Five-Factor Model, Impulse buying, Sustainability,

DOI: 10.5151/ead2023-3SON_Paper_19Siva-Ganesh-Babu-et-al

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Como citar:

Babu, Siva Ganesh; Gupta, Sanjay; ""Impact of Personality traits on Collaborative Fashion Consumption: A Review"", p. 656-664 . In: 15th International Conference of the European Academy of Design. São Paulo: Blucher, 2023.
ISSN 2318-6968, DOI 10.5151/ead2023-3SON_Paper_19Siva-Ganesh-Babu-et-al

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