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The research analyzes the impact of artificial beach nourishment in João Pessoa - PB, considering the increase in buildings and its environmental and social consequences. Urban beaches are particularly vulnerable to the growing effects of climate change. Artificial beach nourishment is proposed as a response to coastal erosion, but experts raise concerns about its high cost, ecosystem imbalance, destruction of fragile biomes, and impact on local communities. The research employs digital simulation (Scheer, 2014) through generative visual models as resources to analyze the beach nourishment project in Cabo Branco and Tambaú. Various visualization techniques and means are overlapped to simulate images linked to the real impacts of the proposed interventions. The study also explores the relationships between gray, green, and blue infrastructures and the effects on shading and ventilation caused by the buildings. The purpose is to understand the social, environmental, and urban dynamics' impacts on the city.