Artigo:

This article points to an analysis of the editorial work done by Lina Bo Bardi in the Diário de Notícias newspapers in September 1959 in Salvador-Bahia. When Lina Bardi took over the editorial staff of the Associated Daily newspaper conglomerate in Bahia in August 1959, she reconfigured the graphic design of the newspapers, increased the space for women in the publications, created the Women's page and the Children's Daily, in addition to her Sunday column "Crônicas de Arte, de história, de costume de Cultura da Vida" (Art, history, culture and life chronicles). The newspapers of this period show a significant change both in the format of the publications and in the content of the periodicals. These transformations are due to the new project inserted by Lina and the direction given by her from August to October 1959. In this context, the article establishes a look from a gender perspective at the pioneering work of Lina Bardi, who was the only woman to work as an editorial designer at Diário de Notícias in this period and to use design as a tool to give visibility to women in the pages of the newspapers she edited. In this sphere, the analysis of Lina Bardi's editorial work reveals a reflection on the role of design as a political and sociocultural tool and the importance of gender as a category of analysis in this field. As methodological procedures for this investigation, documentary research, iconographic review, systematic literature review, analysis, and synthesis were used. This article counts as a theoretical contribution to the feminist thought of philosophers Angela Davis (2017) and bell Hooks (2019). As a result of this article, it is proposed to reinforce the importance of gender as a category of analysis within the field of design to expand the female protagonism and the participation of women in the history of design in Brazil, in addition to highlighting the political and social character of Lina Bardi's work beyond the architectural sphere.