Luis Ferando Rojas: Visual Chronicler of Chile 1875 – 1942: Illustration as a communicative tool and the problems of technological obsolescence

Luis Ferando Rojas: Visual Chronicler of Chile 1875 – 1942: Illustration as a communicative tool and the problems of technological obsolescence

MARIN, Carola Ureta

Article:

This paper discusses a selection of the work of Luis Fernando Rojas, arguably Chile’s most important illustrator and illustrated reporter between 1875-1890; who depicted not only what was happening in Chile, but also international events. At the time, photography was used for portrait work or landscapes, and rarely applied to daily life, so the drawings were the way to communicate. It seems paradoxical that the father of the cutting-edge technique of lithogra-phy in Chile would see himself directly affected by technological innovation and the moderni-sation of publishing, a process that would eventually leave him obsolete and forgotten.

This paper discusses a selection of the work of Luis Fernando Rojas, arguably Chile’s most important illustrator and illustrated reporter between 1875-1890; who depicted not only what was happening in Chile, but also international events. At the time, photography was used for portrait work or landscapes, and rarely applied to daily life, so the drawings were the way to communicate. It seems paradoxical that the father of the cutting-edge technique of lithogra-phy in Chile would see himself directly affected by technological innovation and the moderni-sation of publishing, a process that would eventually leave him obsolete and forgotten.

Palavras-chave:

DOI: 10.5151/despro-icdhs2016-04_004

Referências bibliográficas

• [1] Álvarez, P. (2008) Chile marca registrada, Historia general de las marcas comerciales y el imaginario del consumo en Chile, Santiago: Ocho Libros Editores-Universidad del Pacífico.
• [2] Edwards, J. (1976) Crónicas del tiempo Viejo, Santiago: Editorial Nacimiento.
• [3] Ojeda, O. (1994) “El dibujante Rojas”, Revista Mapocho, vol. 35, first semestre, pp. 374.
• [4] Pereira, E. (1992) Estudios sobre la historia del Arte en Chile Republicano, Santiago: Universitaria.

Como citar:

MARIN, Carola Ureta; "Luis Ferando Rojas: Visual Chronicler of Chile 1875 – 1942: Illustration as a communicative tool and the problems of technological obsolescence", p-324-328. In: Wong, Wendy Siuyi; Kikuchi, Yuko & Lin, Tingyi (Eds.). <strong>Making Trans/National Contemporary Design History [=ICDHS 2016 – 10th Conference of the International Committee for Design History & Design Studies]</strong>. São Paulo: Blucher, 2016.
ISSN 23186968, DOI 10.5151/despro-icdhs2016-04_004