Material recontextualization: trajectories of a popular design

Material recontextualization: trajectories of a popular design

Brandão, Marcus Dohmann

Article:

The mood for the imagination and inventiveness in Brazil recreates every moment many other “Brazils” that retakes and reinvent traditions, weaving an amalgamated diversity with festivity and affection among transitions, courage and hope tempered with grace and spontaneity that at the same time reaffirms our identity on every small step of citizenship in the streets, homes and institutions. This “brazilianness” that renews and enriches our culture is highlighted here in this text that focus on the inspiration on curious objects made of recontextualized materials in the main urban centers. It is a world that supports a completely different design that could be labeled as good design in where artifacts gain contours as companions of simple everyday experiences in urban life, while capturing the relationship between individual and object transformed into a predicate of own survival. The aim of this study draws attention to the issue of human material experience, more specifically to the recontextualization processes of waste materials by the less favored categories of major urban centers, where material shortage is identified as a motivating factor for inventiveness of individuals in a real kind of popular design. The here problematized issue that transfigured the “brazilian way” under an empiricist glimpse, records unusual ways of dealing with situations that arise from lack of materials, from truly spontaneous and intuitive improvised solutions in which objects connect individuals with his own realities according to their unconventional techniques or even from the total absence of them. This approach exposes artifacts and subjects in a mix that provides new directions and renewed reflections on this fantastic physical universe so present in the everyday life of main cities.

The mood for the imagination and inventiveness in Brazil recreates every moment many other “Brazils” that retakes and reinvent traditions, weaving an amalgamated diversity with festivity and affection among transitions, courage and hope tempered with grace and spontaneity that at the same time reaffirms our identity on every small step of citizenship in the streets, homes and institutions. This “brazilianness” that renews and enriches our culture is highlighted here in this text that focus on the inspiration on curious objects made of recontextualized materials in the main urban centers. It is a world that supports a completely different design that could be labeled as good design in where artifacts gain contours as companions of simple everyday experiences in urban life, while capturing the relationship between individual and object transformed into a predicate of own survival. The aim of this study draws attention to the issue of human material experience, more specifically to the recontextualization processes of waste materials by the less favored categories of major urban centers, where material shortage is identified as a motivating factor for inventiveness of individuals in a real kind of popular design. The here problematized issue that transfigured the “brazilian way” under an empiricist glimpse, records unusual ways of dealing with situations that arise from lack of materials, from truly spontaneous and intuitive improvised solutions in which objects connect individuals with his own realities according to their unconventional techniques or even from the total absence of them. This approach exposes artifacts and subjects in a mix that provides new directions and renewed reflections on this fantastic physical universe so present in the everyday life of main cities.

Palavras-chave:

DOI: 10.5151/despro-icdhs2014-0093

Referências bibliográficas

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• [3] Dohmann, M. (2013) A experiência material: a cultura do objeto. Rio de Janeiro: Rio Books.
• [4] Flusser, V. (2007) O mundo codificado: por uma filosofia do design e da comunicação. São Paulo: Cosac Naify.
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• [7] sobre Azul.
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• [9] Tietmeyer, E., Hirschberger, C., Noack, K., Redlin, J. (2010) Die Sprache der Dinge: kulturwissenschaftliche Perspektiven auf die materielle Kultur. Münster/DE: Waxmann
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Como citar:

Marcus Dohmann; "Material recontextualization: trajectories of a popular design", p-639-644. In: Tradition, Transition, Tragectories: major or minor influences? [=ICDHS 2014 - 9th Conference of the International Committee for Design History and Design Studies]. São Paulo: Blucher, 2014.
ISSN 23186968, DOI 10.5151/despro-icdhs2014-0093