Outubro 2023 vol. 11 num. 4 - 15th International Conference of the European Academy of Design

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Methodologies for Exploring the Pluriverse: Analyzing Brazilian Graphic Artifacts Production in Social Networks

Methodologies for Exploring the Pluriverse: Analyzing Brazilian Graphic Artifacts Production in Social Networks

Prata, Didiana ;

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The production of design as a methodological and research practice sets out paths for teaching in the pluriverse. From the results of the doctoral thesis “The image-message: visual culture and design of dissent in social networks” by Prata (2022), the article discusses the use of interdisciplinary graphic experiments in the research process on visual culture, focusing on Brazilian production of dissenting communication design in social networks and the politicization of data. These graphic artifacts, captured by Artificial Intelligence and guided by an activist thematic approach – such as racism, LGBTQIA+, democracy and indigenous peoples' rights – resulted in a significant sample of the spectrum of visual languages emerging from the digital context. They give visibility to many voices and enable cultural and institutional transformations in the decolonial process, in the practice and teaching of design. These narratives represent transition discourses of the Global South through a pluriversal design.

Full paper:

The production of design as a methodological and research practice sets out paths for teaching in the pluriverse. From the results of the doctoral thesis “The image-message: visual culture and design of dissent in social networks” by Prata (2022), the article discusses the use of interdisciplinary graphic experiments in the research process on visual culture, focusing on Brazilian production of dissenting communication design in social networks and the politicization of data. These graphic artifacts, captured by Artificial Intelligence and guided by an activist thematic approach – such as racism, LGBTQIA+, democracy and indigenous peoples' rights – resulted in a significant sample of the spectrum of visual languages emerging from the digital context. They give visibility to many voices and enable cultural and institutional transformations in the decolonial process, in the practice and teaching of design. These narratives represent transition discourses of the Global South through a pluriversal design.

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Palavras-chave: Communication Design, Design of Dissent, Design Culture, Graphic Memory, Global South,

Palavras-chave: Communication Design, Design of Dissent, Design Culture, Graphic Memory, Global South,

DOI: 10.5151/ead2023-2SAO-01Full-08Didiana-Prata

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Como citar:

Prata, Didiana; "Methodologies for Exploring the Pluriverse: Analyzing Brazilian Graphic Artifacts Production in Social Networks", p. 360-371 . In: 15th International Conference of the European Academy of Design. São Paulo: Blucher, 2023.
ISSN 2318-6968, DOI 10.5151/ead2023-2SAO-01Full-08Didiana-Prata

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