Dezembro 2020 vol. 8 num. 5 - Colóquio Internacional de Design 2020

Artigo completo - Open Access.

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Moda Virtual: aceleração no processo de transformação digital devido à pandemia de COVID-19

Virtual Fashion: the digital acceleration process due to the COVID-19 pandemic

Amorim, Wadson Gomes ; Boldt, Rachel Sager ;

Artigo completo:

A pandemia global de 2020 levou o sistema da moda à uma nova crise. Embora a sua duração e agravidade permaneçam desconhecidas é evidente que essa indústria está apenas no começo de sualuta. Neste artigo, temos o objetivo de apresentar e discutir o papel das novas soluções tecnológicasligadas ao conceito de Indústria 4.0 frente à crise gerada pela pandemia de Covid-19. A redação dotrabalho foi possível a partir de uma revisão sistemática da literatura relacionada às tecnologias digitais emergentes na indústria da moda e a análise de notícias recentes que apontaram possíveis aplicações como soluções alternativas para as incertezas do agora. O estudo, realizado entre maio e agosto de 2020, considera contextos da indústria, pesquisa e ensino. Explora uma série de exemplosde tecnologias em uso nesses contextos, revelando novos fluxos de trabalho e oportunidades resultantes do uso de softwares 3D no processo de Design. Argumenta que as vantagens das tecnologiasdigitais para melhorar o processo de Design de Moda são particularmente evidentes diante dessemomento adverso que vivemos.

Artigo completo:

The 2020 global pandemic has pushed the fashion system into a new crisis. Although itsduration and gravity remain unknown, this industry is only at the beginning of its struggle. In thisarticle, we aim to present and discuss the role of new technological solutions linked to the concept ofIndustry 4.0 in the face of the crisis generated by the Covid-19 pandemic. The writing of this workwas made possible through a systematic review of the literature related to digital technologies withemerging use in the fashion industry and the analysis of recent news related to their possibleapplications as solutions to the uncertainties of now. The study, carried out between May and August2020, considers contexts of industry, research, and teaching. It explores a series of examples oftechnologies in use of contexts, revealing new workflows and opportunities for using 3D software inthe Design process. He argues that the advantages of digital technologies to improve the FashionDesign process are particularly evident in the face of this adverse moment that we are experiencing.

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Palavras-chave: Indústria da Moda; distanciamento social; virtualização; Softwares 3D,

Palavras-chave: Fashion Industry; social distance; virtualization; 3D softwares,

DOI: 10.5151/cid2020-82

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Como citar:

Amorim, Wadson Gomes; Boldt, Rachel Sager; "Moda Virtual: aceleração no processo de transformação digital devido à pandemia de COVID-19", p. 1088-1101 . In: Anais do Colóquio Internacional de Design 2020. São Paulo: Blucher, 2020.
ISSN 2318-6968, DOI 10.5151/cid2020-82

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