Artigo:

The purpose of this document is to reflect upon the moving ambiances of being together that influence the ways of doing in the creative processes and creators of jewelry design in contemporary times. The thoughts begin from the understanding the notions of contemporary and presenteeism presented by Giorgio Agamben (2009) and Michel Maffesoli (2014), respectively; associated with the experiences of subjects in society. One of the possible repercussions of this imaginary, social, emotional, and affective reconnection pointed to the jewels inscribed in the contemporary would be the taste for the authentic in products indicated for everyday consumption. Such objects are linked to commerce, mainly to a baroque sensibility - a new baroquization of the world (Maffesoli, 2014). In this research this baroquization can be illustrated through collections of gold plated jewelry by Brazilian brand Rommanel - Cosmic (2017) and Raízes (2019) and the lines MyCollection (HStern) and Life by Vivara, signed by the national solid jewelry brands. Based on these dimensions, we point to a hi-lo poetic in jewelry in which the contours that make up the interior of the jewels become even more blurred, difficult to be limited, allowing the subjects who create, carry, or contemplate them a transitory identification.