Maio 2021 vol. 8 num. 2 - V Encontro Nacional de Economia Industrial e Inovação

Artigo completo - Open Access.

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O lado verde da indústria brasileira – o que revelam os drivers e os impactos das ecoinovações?

The green side of Brazilian industry - what do the drivers and the impacts of eco-innovations reveal?

Sperotto, Fernanda Queiroz ; Tartaruga, Iván Gerardo Peyré ;

Artigo completo:

Este estudo objetivou traçar um panorama das ecoinovações na indústria brasileira. Para tratar dessa questão foram utilizados os dados da última Pintec (triênio 2015-2017). As empresas que realizaram inovações que permitiram reduzir o impacto ambiental correspondem a um terço do universo das inovadoras. Além disso, são empresas que demonstraram um maior esforço para inovar (principalmente nas atividades internas de P&D) e uma maior suscetibilidade quanto aos benefícios e aos obstáculos da inovação. Ademais, a estratégia de ecoinovar é sobretudo motivada por fatores de mercado, como a reputação e os códigos de boas práticas. Já os impactos estão acima de tudo associados ao uso de tecnologias mais disseminadas e menos complexas, como é o caso da reciclagem. Para além desses resultados, o estudo pondera algumas alternativas para orientar as políticas de inovação, em especial aquelas direcionadas às ecoinovações.

Artigo completo:

This study aims to provide an overview of eco-innovations in Brazilian industry. To address this issue, it was used data from the last Pintec (2015-2017 triennium). The results showed that companies that stated that innovation made it possible to reduce their environmental impact represent a third of the universe of innovators. Moreover, they are companies that have shown a greater effort to innovate (mainly in internal R&D activities) and a greater susceptibility to the benefits and obstacles of innovation. Furthermore, the eco-innovation strategy is mainly driven by market factors, such as reputation and codes of good practice. The impacts are, above all, associated with the use of more widespread and less complex technologies, such as recycling. In addition to these results, the study considers some alternatives to guide innovation policy, especially related to eco-innovations.

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Palavras-chave: Sustentabilidade; Tecnologias Verdes; Inovações Ambientais; Indústria; Brasil,

Palavras-chave: Sustainability; Green Technologies; Environmental Innovation; Industry; Brazil,

DOI: 10.5151/v-enei-656

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Como citar:

Sperotto, Fernanda Queiroz; Tartaruga, Iván Gerardo Peyré; "O lado verde da indústria brasileira – o que revelam os drivers e os impactos das ecoinovações?", p. 620-639 . In: Anais do V Encontro Nacional de Economia Industrial e Inovação (ENEI): “Inovação, Sustentabilidade e Pandemia”. São Paulo: Blucher, 2021.
ISSN 2357-7592, DOI 10.5151/v-enei-656

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