Resumo:

The object of study of this doctoral thesis is the design process of João Carlos Cauduro and Ludovico Martino in the field of architecture, graphic and product design. This work analyzes the stages and the succession of changes of the two architects and designers in relation to the design project. From their initial motivation, looking for visual references, the weaving of social networks to their design practice culminating in the formalization of the Cauduro / Martino office, regarding the design process from the early years through maturity. The doctoral thesis also organizes chronologically the work developed in the office over there five decades of existence. It also focuses on the teaching practice of Cauduro and Martino as well as their participation in design and architecture associations. Thus, it intends to show how designers work and to recognize the importance and legacy of the two partners for the field of design in Brazil. It was organized in four parts: the first addresses creativity, design and the Modern Movement. The following parts explore chronologically the basis for joining an office by themselves, then its early years and finally the period of consolidation and maturity.