Outside looking in: foreign perceptions of Brazilian Design culture

Outside looking in: foreign perceptions of Brazilian Design culture

SCAFF, Claudia; JOHANSEN, Douglas

Full Article:

This paper assesses the perceptions of Brazilian design and culture among foreign designers as revealed through analysis of creative works communicating the designers’ experience in Brazil. By examining their personal visions of Brazil, this paper provides unique insight into the designers’ perceptions and interpretations of Brazilian life and culture.

This paper assesses the perceptions of Brazilian design and culture among foreign designers as revealed through analysis of creative works communicating the designers’ experience in Brazil. By examining their personal visions of Brazil, this paper provides unique insight into the designers’ perceptions and interpretations of Brazilian life and culture.

Palavras-chave:

DOI: 10.5151/design-icdhs-040

Referências bibliográficas

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• [3] Hall, E. T. (1959). The silent language. Garden City, N.Y. Doubleday.
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• [6] Krippendorf, K. (2004) Content Analysis: An Introduction to Its Methodology. 2nd edition, Thousand Oaks, CA: Sage 2004
• [7] Schwartz, S. H. (1994). Are there universal aspects in the structure and contents of human values? Journal of Social Issues, 50(4), 19-45.
• [8] Trompenaars F.(1996) Riding the Waves of Culture. New York, NY: Irwin

Como citar:

SCAFF, Claudia; JOHANSEN, Douglas; "Outside looking in: foreign perceptions of Brazilian Design culture", p-180-184. In: Farias, Priscila Lena; Calvera, Anna; Braga, Marcos da Costa & Schincariol, Zuleica (Eds.). Design frontiers: territories, concepts, technologies [=ICDHS 2012 - 8th Conference of the International Committee for Design History & Design Studies]. São Paulo: Blucher, 2012. São Paulo: Blucher, 2014.
ISSN 23186968, DOI 10.5151/design-icdhs-040