Artigo:

This project aims to investigate the jewelry production in Brazil in terms of syntax, semantics and symbolism of the product, understood as a designed product, from the point of view of the author, and also by its use, from the perspective of the consumer, constituting an approach in the line bias of the research field of Processes and Languages. The methods used will be based on the literary review of authors such as Klaus Krippendorff, Jean Baudrillard and Bernhard E. Bürdek, and on field research. At the present time, the research is in the phase of bibliographic review. Through research of the semi-structured qualitative kind, the parameters adopted by studied jewelry designers in the elaboration of their projects will be verified, and the perception raised by users around their aesthetics will be investigated. Collection of data extracted from interviews aims to detect elements such as perceptions, meanings, preferences, assessments and adaptations. The study of its analyses aims to address individual, social and cultural characteristics, behavioral psychology, language and perception of producers and buyers, based in a sample extracted from the market of jewellery, and in different industrial jewellery hubs located São Paulo, Rio de Janeiro, Minas Gerais, Rio Grande do Sul, Pará and the Amazon. Due to the pandemic, the interviews originally planned to be accomplished personally will be applied via online conference platforms, and the jewellery that would be presented as an object will be replaced by photographs. In addition to the photos and the questions structured in the script, the interview will also count on the application of the technique of semantic differential technique, with the use of sign boards. If, on one hand, the online resource presents particular limitations and challenges, on the other hand it allows for data collection in different cities of the country, and will exemplify how necessary it is to discuss the research procedures and techniques at this time.