Novembro 2019 vol. 2 num. 6 - 12º Congresso Brasileiro de Inovação e Gestão de Desenvolvimento de Produto

Article - Open Access.

Idioma principal | Segundo idioma

PROPOSIÇÃO DE ESTRUTURA FLEXÍVEL PARA MODELOS DE NEGÓCIO IOT

-

Almeida, Tatiana D ; Pincheira, Jaime C. ; Danilevicz, Ângela M. F. ; Fettermann, Diego Castro ; , ;

Article:

O uso de tecnologias denominadas de Internet das Coisas (IoT) possibilita a integração e interação entre objetos por meio de sensores e conexões viabilizando a comunicação entre si e com o ambiente. Ao mesmo tempo que o IoT permite uma maior troca de dados, também torna mais complexa a construção dos modelos de negócio. Esta ampla rede de comunicação apresenta uma grande oportunidade para o desenvolvimento de negócios incluindo tecnologias IoT, ao mesmo tempo aumenta a complexidade para a construção dos modelos de negócio. Este estudo propõe uma estrutura flexível para modelos de negócio que utilizam tecnologias IoT. Foram propostas duas configurações customizáveis de modelos de negócio IoT, direcionadas a: manufatura e produtos/serviços. Como contribuições, este trabalho apresenta a identificação de padrões entre as proposições de modelos de negócio IoT, bem como a proposta customizável para estruturação de modelos para aplicação em negócios que utilizam as tecnologias IoT. Dessa forma, espera-se que gestores possam utilizar como ponto de partida as estruturas propostas para definir e/ou modificar seus modelos de negócio de acordo com o objetivo de seus negócios.

Article:

-

Download (PDF)

Palavras-chave: Internet of Things; Modularidade; Análise de Cluster;,

Palavras-chave: -,

DOI: 10.5151/cbgdp2019-56

Referências bibliográficas
  • [1] AFZAL, B.; ALVI, S. A.; SHAH, G. A.; MAHMOOD, W. Energy Efficient Context Aware Traffic Scheduling for IoT Applications. Ad Hoc Networks, v. 62, p. 101-115, 2017. ALVAREZ, O.; GHANBARI, A.; MARKENDAHL, J. Smart Energy: Competitive Landscape and Collaborative Business Models. Proceedings of the 18th International Conference on Intelligence in Next Generation Networks (ICIN), p. 114-120, 2015.
  • [2] ARNOLD, C.; KIEL, D.; VOIGT, K. How the Industrial Internet of Things Changes Business Models in Different Manufacturing Industries. International Journal of Innovation Management, v. 20, n. 08, p. 1640015, 2016.
  • [3] ATZORI, L.; IERA, A.; MORABITO, G. The Internet of Things: A Survey. Computer Networks, v. 54, n. 15, p. 2787–2805, 2010. BAGHERI, M.; MOVAHED, S. H. The Effect of the Internet of Things (IoT) on Education Business Model. Proceedings of the 12th International Conference on Signal-Image Technology & Internet-Based Systems (SITIS), p. 435-441, 2016.
  • [4] BASINGAB, M.; RABELO, L.; NAGADI, K.; ROSE, C.; GUTIÉRREZ, E.; JUNG, W. I. Business Modeling Based on Internet of Things: A Case Study of Predictive Maintenance Software Using ABS Model. Proceedings of the Second International Conference on Internet of things and Cloud Computing, p. 11. ACM, 2017.
  • [5] BORGIA, E. The Internet of Things Vision: Key Features, Applications and Open Issues. Computer Communications, v. 54, p. 1–31, 2014. CHAUDHARY, R.; PANDEY, J.; PANDEY, P. Business Model Innovation through Big Data. Proceedings of the International Conference on Green Computing and Internet of Things (ICGCIoT), p. 259-263, 201 CHEAH, S.; WANG, S. Big Data-Driven Business Model Innovation by Traditional Industries in the Chinese Economy.Journal of Chinese Economic and Foreign Trade Studies, v. 10, n. 3, p. 229-251, 2017.
  • [6] DÍAZ-DÍAZ, R.; MUÑOZ, L.; PÉREZ-GONZÁLEZ, D. Business Model Analysis of Public Services Operating in the Smart City Ecosystem: The Case of SmartSantander. Future Generation Computer Systems, 2017.
  • [7] DIJKMAN, R.; SPRENKELS, B.; PEETERS, T.; JANSSEN, A. Business Models for the Internet of Things. International Journal of Information Management, v. 35, n. 6, p. 672–678, 2015. FARAHANI, B.; FIROUZI, F.; CHANG, V.; BADAROGLU, M.; CONSTANT, N.; MANKODIYA, K. Towards Fog-Driven IoT e-Health: Promises and Challenges of IoT on Medicine and Healthcare. Future Generation Computer Systems, 201 FETTERMANN, D. C.; CAVALCANTE, C. G. S.; ALMEIDA, T. D. D.; TORTORELLA, G. L. (2018). How does Industry 4.0 contribute to operations management? Journal of Industrial and Production Engineering, v.35, n.4, 255-268, 2018. GHANBARI, A.; LAYA, A.; ALONSO-ZARATE, J.; MARKENDAHL, J. Business Development in the Internet of Things: A Matter of Vertical Cooperation. IEEE Communications Magazine, v. 55, n. 2, p. 135-141, 201 GIEREJ, S. The Framework of Business Model in the Context of Industrial Internet of Things. Procedia Engineering, v. 182, p. 206-212, 201
  • [8] GUBBI, J.; BUYYA, R.; MARUSIC, S.; PALANISWAMI, M. Internet of Things (IoT): A Vision, Architectural Elements, and Future Directions. Future Generation Computer Systems, v. 29, n. 7, p. 1645–1660, 2013. HASHEM, I.; CHANG, V.; ANUAR, N.; ADEWOLE, K.; YAQOOB, I.; GANI, A.; ...; CHIROMA, H.. The Role of Big Data in Smart City. International Journal of Information Management, v. 36, n. 5, p. 748–758, 2016. HONG, H. Analysis of Business Framework for Internet of Things. Indian Journal of Science and Technology, v. 9, n. 37, 2016. IBARRA, D.; GANZARAIN, J.; IGARTUA, JI. Business Model Innovation through Industry 4.0: A Review. Procedia Manufacturing, v. 22, p. 4-10, 201 IKÄVALKO, H.; TURKAMA, P.; SMEDLUND, A. Value Creation in the Internet of Things: Mapping Business Models and Ecosystem Roles. Technology Innovation Management Review, v. 8, n. 3, 201
  • [9] JU, J.; KIM, M.-S.; AHN, J.-H. Prototyping Business Models for IoT Service. Procedia Computer Science, v. 91, p. 882–890, 2016.
  • [10] KROTOV, V. The Internet of Things and New Business Opportunities. Business Horizons, v. 60, n. 6, p. 831-841, 2017. LANGLOIS, R. N. Modularity in Technology and Organization. Journal of Economic Behavior & Organization, v. 49, n. 1, p. 19-37, 2002.
  • [11] LAYA, A.; MARKENDAHL, J.; LUNDBERG, S. Network-Centric Business Models for Health, Social Care and Wellbeing Solutions in the Internet of Things. Scandinavian Journal of Management, v. 34, n. 2, p 103-116, 2018.
  • [12] MARKENDAHL, J.; LUNDBERG, S.; KORDAS, O.; MOVIN, S. On the Role and Potential of IoT in Different Industries: Analysis of Actor Cooperation and Challenges for Introduction of New Technology. Internet of Things Business Models, Users, and Networks, p. 1-8. IEEE, 2017. METALLO, C.; AGRIFOGLIO, R.; SCHIAVONE, F.; MUELLER, J. Understanding Business Model in the Internet of Things Industry. Technological Forecasting and Social Change, 2018. MIKUSZ, M.; SCHÄFER, T.; TARABA, T.; JUD, C. Transforming the Connected Car into a Business Model Innovation. Proceedings of the 19th IEEEConference on Business Informatics (CBI), p. 247-256, 2017. MILLIGAN, G. W.; COOPER, M. C. A Study of the Comparability of External Criteria for Hierarchical Cluster Analysis. Multivariate Behavioral Research, v. 21, n. 4, p. 441-458, 1986. MOHAMMADZADEH, A.; GHAFOORI, S.; MOHAMMADIAN, A.; MOHAMMADKAZEMI, R.; MAHBANOOEI, B.; GHASEMI, R. A Fuzzy Analytic Network Process (FANP) Approach for Prioritizing Internet of Things Challenges in Iran. Technology in Society, 2018.
  • [13] MONTES, J.O. Impacts of 3D Printing on the Development of New Business Models. Proceedings of the IEEE European Technology and Engineering Management Summit (E-TEMS), 2016.
  • [14] MÜLLER, J. M.; BULIGA, O.; VOIGT, K. Fortune Favors the Prepared: How SMES Approach Business Model Innovations in Industry 4.0. Technological Forecasting and Social Change, v. 132, p. 2-17, 2018.
  • [15] NEUHÜTTLER, J.; WOYKE, I. C.; GANZ, W. Applying Value Proposition Design for Developing Smart Service Business Models in Manufacturing Firms. Proceedings of the International Conference on Applied Human Factors and Ergonomics, p. 103-114, 2017.
  • [16] NG, I. C. L.; WAKENSHAW, S. Y. L. The Internet-of-Things: Review and Research Directions. International Journal of Research in Marketing, v. 34, n. 1, p. 3–21, 2017.
  • [17] PACHECO, F.; KLEIN, A.; RIGHI, R. Modelos de Negócio para Produtos e Serviços Baseados em Internet das Coisas: Uma Revisão da Literatura e Oportunidades de Pesquisas Futuras. REGE - Revista de Gestão, v. 23, n. 1, p. 41–51, 2016. PRIFTI, L.; KNIGGE, M.; LÖFFLER, A.; HECHT, S.; KRCMAR, H. Emerging Business Models in Education Provisioning: A Case Study on Providing Learning Support as Education-as-a-Service. International Journal of Engineering Pedagogy (iJEP), v. 7, n. 3, p. 92-108, 20 QIN, Q.; YU, H. Research on the Internet of Things Business Model of Telecom Operators Based on the Value Net. Management & Engineering, n. 21, p. 8, 2015. RENCHER, A. C. Methods of Multivariate Analysis. John Wiley & Sons, 2003. ROUSSEEUW, P. J. Silhouettes: A Graphical Aid to the Interpretation and Validation of Cluster Analysis. Journal of Computational and Applied Mathematics, v. 20, p. 53-65, 1987.
  • [18] RUDTSCH, V.; GAUSEMEIER, J.; GESING, J.; MITTAG, T.; PETER, S. Pattern-based Business Model Development for Cyber-Physical Production Systems. Procedia CIRP, v. 25, p. 313-319, 2014. RYMASZEWSKA, A.; HELO, P.; GUNASEKARAN, A. IoT powered servitization of manufacturing–an exploratory case study. International Journal of Production Economics, 2017. TURBER, S.; SMIELA, C. A Business Model Type for the Internet of Things. Proceedings of the 22nd European Conference on Information Systems, 2014. WAGSTAFF, K.; CARDIE, C.; ROGERS, S.; SCHRÖDL, S. Constrained k-means Clustering with Background Knowledge. ICML, v.1, p.577-584, 2001.
  • [19] WEINBERGER, M.; BILGERI, D.; FLEISCH, E. IoT Business Models in an Industrial Context. Automatisierungstechnik, v. 64, n. 9, p. 699-706, 2016.
  • [20] WESTERLUND, M.; LEMINEN, S.; RAJAHONKA, M. Designing Business Models for the Internet of Things. Technology Innovation Management Review, v. 4, n. 7, 2014.
  • [21] YAMAKAMI, T. A 3-Dimensional View Model of IoT-Empowered Business Model Engineering Towards Borderless Business Reengineering. Proceedings of the 19th International Conference on Advanced Communication Technology (ICACT), p. 690-694, 2017. YU, L.; XUEMEI, L.; JIAN, Z.; YUNING, X. Research on the Innovation of Strategic Business Model in Green Agricultural Products Based on Internet of Things (IoT). Proceedings of the 2nd International Conference on E-business and Information System Security, 2010. ZANCUL, E.; TAKEY, S.; BARQUET, A.; KUWABARA, L.; CAUCHICK MIGUEL, P.; ROZENFELD, H. Business Process Support for IoT Based Product-Service Systems (PSS). Business Process Management Journal, v. 22, n. 2, p. 305-323, 2016. ZHANG, Y.; WEN, J. The IoT Electric Business Model: Using Blockchain Technology for the Internet of Things. Peer-to-Peer Networking and Applications, v. 10, n. 4, p. 983-994, 2017.
  • [22] ZHENG, M.; MING, X.; WANG, L.; YIN, D.; ZHANG, X. Status Review and Future Perspectives on the Framework of Smart Product Service Ecosystem. Procedia CIRP, v. 64, n. 1, p. 181-186, 2017.
Como citar:

Almeida, Tatiana D; Pincheira, Jaime C.; Danilevicz, Ângela M. F.; Fettermann, Diego Castro; , ; "PROPOSIÇÃO DE ESTRUTURA FLEXÍVEL PARA MODELOS DE NEGÓCIO IOT", p. 770-782 . In: Anais do 12º Congresso Brasileiro de Inovação e Gestão de Desenvolvimento de Produto. São Paulo: Blucher, 2019.
ISSN 2357-7592, DOI 10.5151/cbgdp2019-56

últimos 30 dias | último ano | desde a publicação


downloads


visualizações


indexações