Search for meaning: a study on the Cranbrook Academy of Art’s Graphic Design Department

Search for meaning: a study on the Cranbrook Academy of Art’s Graphic Design Department

CAMARGO, Iara Pierro de; VELLOSO, Leandro M. R.

Full Article:

This paper proposes to study the design process and design criticism in the well known post-modern moment in Cranbrook Academy of Art’s Department of Graphic Design under Katherine McCoy’s Co-Chairmanship (1971 to 1995). This research intends to show some problematic concepts, like Deconstruction, that surrounded the school and some visual examples of graphic experimentation that could be seen as visual meaningful ideas.

This paper proposes to study the design process and design criticism in the well known post-modern moment in Cranbrook Academy of Art’s Department of Graphic Design under Katherine McCoy’s Co-Chairmanship (1971 to 1995). This research intends to show some problematic concepts, like Deconstruction, that surrounded the school and some visual examples of graphic experimentation that could be seen as visual meaningful ideas.

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DOI: 10.5151/design-icdhs-012

Referências bibliográficas

• [1] Byrne, C. And Witte, M. 2001 . A Brave New World: Understanding Deconstruction. PRINT, November/December 1990 in Graphic Design History in HELLER, Steven, BALANCE, Georgette. New York, Allworth Press.
• [2] Braybrook, S. 1985. Cranbrook at Sixty. Print Magazine, November/December.
• [3] Derrida, J. 1976 . Of Gramatology. Translation: Gayatri Chakravorty Spivak. Baltimore, John Hopkins University Press.
• [4] Lupton, E. 2006. The Academy of Deconstruction. EYE Magazine, EYE3/1991. Design writing research. London, Phaidon Press.
• [5] McCoy, K. And M. 1990. The New discourse. In: ALDERSEY-WILLIAMS, Hugh et al. Cranbrook Design: The New Discourse. New York, Rizzoli International Publications, p.14-19.
• [6] Moszkowicz, J. 2011. Lost in Translation: The Emergence and Erasure of ‘New Thinking’ within Graphic Design Criticism in the 1990s. Journal of Design History Vol. 24 No. 3: 2011. Disponível em http://jdh.oxfordjournals.org/content/24/3/241.full.pdf+html acesso em 29 out. 2011.
• [7] Poynor, R. 2003. No more rules: Graphic Design and Post modernism. London, Laurence King Plublishing.
• [8] __________. 1991. Typography now: The next wave. London, Booth-Cliborn Editions.
• [9] Santoro, S. 2010. Plumbing Design. Available in: http://www.worksight.com/plumbing_design/Manuscript_Plumbing%20Design_Brno_2010.pdf – access 10/04/2012

Como citar:

CAMARGO, Iara Pierro de; Leandro Manuel Reis Velloso; "Search for meaning: a study on the Cranbrook Academy of Art’s Graphic Design Department", p-51-55. In: Farias, Priscila Lena; Calvera, Anna; Braga, Marcos da Costa & Schincariol, Zuleica (Eds.). Design frontiers: territories, concepts, technologies [=ICDHS 2012 - 8th Conference of the International Committee for Design History & Design Studies]. São Paulo: Blucher, 2012. São Paulo: Blucher, 2014.
ISSN 23186968, DOI 10.5151/design-icdhs-012