Technology Capability Model for Innovation Management for Fast Moving Consumer Goods Products (FMCG) Enterprises

Technology Capability Model for Innovation Management for Fast Moving Consumer Goods Products (FMCG) Enterprises

Honorato, Cezar; Melo, Francisco Cristóvão Lourenço de

Artigo:

As globalization the competition between companies increasingly demands their ability to stay ahead of their competitors who are located far beyond their city, region or country and innovation has become essential for organizations not only to be leaders in their markets, but also to increase competitiveness and, above all, avoid its decline, a world-class innovation management process being vital. The objective of this article is to present a model of technological capacity accumulation for the management of innovation aimed at Fast Moving Consumer Goods Products (FMCG) enterprises. Through the participation of seventy-five professionals who work, directly or indirectly, in the development of innovations, a technological capability model was developed, consisting of seven levels of complexity, being references from the most basic to advanced levels so that organizations can measure themselves, compare with others and, through planning, to achieve excellence, which are broken down into five technological functions covered: investments, processes and production organization, equipment, activities related to products and innovation management.

As globalization the competition between companies increasingly demands their ability to stay ahead of their competitors who are located far beyond their city, region or country and innovation has become essential for organizations not only to be leaders in their markets, but also to increase competitiveness and, above all, avoid its decline, a world-class innovation management process being vital. The objective of this article is to present a model of technological capacity accumulation for the management of innovation aimed at Fast Moving Consumer Goods Products (FMCG) enterprises. Through the participation of seventy-five professionals who work, directly or indirectly, in the development of innovations, a technological capability model was developed, consisting of seven levels of complexity, being references from the most basic to advanced levels so that organizations can measure themselves, compare with others and, through planning, to achieve excellence, which are broken down into five technological functions covered: investments, processes and production organization, equipment, activities related to products and innovation management.

Palavras-chave:

DOI: 10.5151/cbgdp2021-3060

Referências bibliográficas

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Como citar:

Honorato Cezar; Melo, Francisco Cristóvão Lourenço de; "Technology Capability Model for Innovation Management for Fast Moving Consumer Goods Products (FMCG) Enterprises", p-537-550. In: Anais do 13º Congresso Brasileiro de Inovação e Gestão de Desenvolvimento do Produto. São Paulo: Blucher, 2021.
ISSN 23577592, DOI 10.5151/cbgdp2021-3060