The effect of cultural roots on service design: Turkey as a case

The effect of cultural roots on service design: Turkey as a case

Fışgın, Saniye; Bagli, Humanur

Article:

The aim of this paper is to frame the issue of service and its connection with the disciplines of design in Turkey, its potentials and actors with a specific focus on the cultural influences and roots. This paper is a part of ongoing thesis research about service design in Turkey. In the first part of the research the position of service sector in Turkey is summarized from past to present and the sectors which have a dimension of service like tourism, trade, health and construction sector in Turkey are discussed. In the second part, potentials of service design in Turkey are mentioned by making connections to the Turkish hospitality, history and demographic structure. It is claimed that there are huge potentials in the Turkish culture to design creative service businesses, especially in the hospitality sector. However still, it can be predicted that a company which has a notion of service design, can also use the same know-how when developing their own designed items. Therefore, we can easily say that there is a strong connection among service, design and culture, which are the main axes of this study.

The aim of this paper is to frame the issue of service and its connection with the disciplines of design in Turkey, its potentials and actors with a specific focus on the cultural influences and roots. This paper is a part of ongoing thesis research about service design in Turkey. In the first part of the research the position of service sector in Turkey is summarized from past to present and the sectors which have a dimension of service like tourism, trade, health and construction sector in Turkey are discussed. In the second part, potentials of service design in Turkey are mentioned by making connections to the Turkish hospitality, history and demographic structure. It is claimed that there are huge potentials in the Turkish culture to design creative service businesses, especially in the hospitality sector. However still, it can be predicted that a company which has a notion of service design, can also use the same know-how when developing their own designed items. Therefore, we can easily say that there is a strong connection among service, design and culture, which are the main axes of this study.

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DOI: 10.5151/despro-icdhs2014-0047

Referências bibliográficas

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Como citar:

Fışgın, Saniye; Bagli, Humanur; "The effect of cultural roots on service design: Turkey as a case", p-347-352. In: Tradition, Transition, Tragectories: major or minor influences? [=ICDHS 2014 - 9th Conference of the International Committee for Design History and Design Studies]. São Paulo: Blucher, 2014.
ISSN 23186968, DOI 10.5151/despro-icdhs2014-0047