Outubro 2023 vol. 11 num. 4 - 15th International Conference of the European Academy of Design

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The Impact of Socio-cultural Systems on The Animation Industry

The Impact of Socio-cultural Systems on The Animation Industry

Ghita Ait Bensalah, Preeti Yadav ;

Full paper:

Over the past ten years, the animation industry has undergone a significant shift in its storytelling approach. Rather than relying on simple, entertaining tales filled with gags and adorable characters, the medium has increasingly drawn inspiration from real-life social ideologies and cultural backgrounds. As a result, animation has become not only an educational tool, but also a means of re-establishing national identity for postcolonial societies.This paper discusses the shift towards socio-cultural narratives that has been driven by a desire to create more meaningful and impactful stories that resonate with audiences on a deeper level. By exploring complex themes and issues, animators are able to engage viewers in a way that goes beyond mere entertainment. This has also led to a greater emphasis on diversity and representation, with stories that reflect a wider range of experiences and perspectives.

Full paper:

Over the past ten years, the animation industry has undergone a significant shift in its storytelling approach. Rather than relying on simple, entertaining tales filled with gags and adorable characters, the medium has increasingly drawn inspiration from real-life social ideologies and cultural backgrounds. As a result, animation has become not only an educational tool, but also a means of re-establishing national identity for postcolonial societies.This paper discusses the shift towards socio-cultural narratives that has been driven by a desire to create more meaningful and impactful stories that resonate with audiences on a deeper level. By exploring complex themes and issues, animators are able to engage viewers in a way that goes beyond mere entertainment. This has also led to a greater emphasis on diversity and representation, with stories that reflect a wider range of experiences and perspectives.

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Palavras-chave: Animation, Culture, Society, Storytelling, Cinema,

Palavras-chave: Animation, Culture, Society, Storytelling, Cinema,

DOI: 10.5151/ead2023-3SON_Paper_09Bensalah-et-al

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Como citar:

Ghita Ait Bensalah, Preeti Yadav; "The Impact of Socio-cultural Systems on The Animation Industry", p. 523-532 . In: 15th International Conference of the European Academy of Design. São Paulo: Blucher, 2023.
ISSN 2318-6968, DOI 10.5151/ead2023-3SON_Paper_09Bensalah-et-al

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