The Inter-Connection between Shamanism and Korean Medication Advertisement Design during the Japanese Colonial Period

The Inter-Connection between Shamanism and Korean Medication Advertisement Design during the Japanese Colonial Period

Kim, Eliana

Poster:

The purpose of this study is to examine the Inter-Connection between shamanism, such as folklore, and Korean medication advertisement design in the newspaper during the Japanese Colonial Period. Advertisement can be seen as a mirror reflecting an era and an aes- thetic phenomenon that is a medium to convey information. From such a context, medication advertisement reflects preferred medication of the public through those days’ forms and contents and also tells the story of wide-spread diseases at that time. These days, medication advertisement and packaging follow universal designs. However, Korea’s first medication advertisement design that was introduced to the world held “traditionality” as a prime value.

The purpose of this study is to examine the Inter-Connection between shamanism, such as folklore, and Korean medication advertisement design in the newspaper during the Japanese Colonial Period. Advertisement can be seen as a mirror reflecting an era and an aes- thetic phenomenon that is a medium to convey information. From such a context, medication advertisement reflects preferred medication of the public through those days’ forms and contents and also tells the story of wide-spread diseases at that time. These days, medication advertisement and packaging follow universal designs. However, Korea’s first medication advertisement design that was introduced to the world held “traditionality” as a prime value.

Palavras-chave:

DOI: 10.5151/despro-icdhs2014-0131

Referências bibliográficas

• [1] Cha Yong Jun.(2002) Understanding of religious culture 1Andamp;2. Seoul: Jeounju Universitiy.
• [2] Choi June Sik (2005). Folkloric Customs and Rituals of Korea. Seoul: Ewha Womans University Press.
• [3] Choi Tae Suk (2004). Editing Communication Design
• [4] South Korea Association of Advertising (1993). 100 Years of Korean Advertising. Seoul:
• [5] United Korean Advertising Association.
• [6] Han Jung Su (1993). The Secret of Eternal Esotherical World. Seoul: MeongMun University.
• [7] Han Kyun (2011). Palace Decoration: Symbol of the Magesty of the Joseon Dynasty
• [8] Hong Heoun Oh (1972) Korea Pharmaceutical History

Como citar:

Kim, Eliana; "The Inter-Connection between Shamanism and Korean Medication Advertisement Design during the Japanese Colonial Period", p-62-63. In: Tradition, Transition, Tragectories: major or minor influences? [=ICDHS 2014 - 9th Conference of the International Committee for Design History and Design Studies]. São Paulo: Blucher, 2014.
ISSN 23186968, DOI 10.5151/despro-icdhs2014-0131