The role of sustainable development in the construction of the city image

The role of sustainable development in the construction of the city image

Macedo, Luiza Ferreira de; Jacques, Jocelise Jacques de; Piazzato, Gabriela Zubaran de Azevedo

Artigo Completo:

Cities are the future of sustainable urban development. A human and smart city has as a key point the participation and involvement of its citizens. The perception of the image of a city is a process of interaction of people with their surroundings. Identification with the city and urban space happens when it meets the demand for more creative, innovative and inclusive solutions. The relationship between people and the meaning of the city to them is little discussed in the actions of communicating an image of the city, resulting in a lack of identification and engagement. Cities are known for their counterpoints and, in the reverse direction of policies to make cities more human and resilient, in some municipalities, such as Porto Alegre (RS, Brazil), the relationship between citizens and their environment has been deconstructed, given the growing perception of insecurity and fear. In this context, the movement known as ZISPOA (Porto Alegre Sustainable Innovation Zone) emerges as an initiative aimed at transforming an area of the city that is little explored by the community and by companies, in a model area of sustainable and innovative development, including cooperation as a process for the consolidation of a more human and smart city. The objectives to be achieved in this article are: (i) present the Porto Alegre Sustainable Innovation Zone project (ZISPOA); and (ii) establish the relationship between the objectives of the ZISPOA project and the state of the art of sustainable urban development, environmental perception, city marketing, local identity, and appropriation of urban space use. It is intended that the results obtained contribute as information and justification of the relevance of this project that is being implemented in the city of Porto Alegre since 2015.

Cities are the future of sustainable urban development. A human and smart city has as a key point the participation and involvement of its citizens. The perception of the image of a city is a process of interaction of people with their surroundings. Identification with the city and urban space happens when it meets the demand for more creative, innovative and inclusive solutions. The relationship between people and the meaning of the city to them is little discussed in the actions of communicating an image of the city, resulting in a lack of identification and engagement. Cities are known for their counterpoints and, in the reverse direction of policies to make cities more human and resilient, in some municipalities, such as Porto Alegre (RS, Brazil), the relationship between citizens and their environment has been deconstructed, given the growing perception of insecurity and fear. In this context, the movement known as ZISPOA (Porto Alegre Sustainable Innovation Zone) emerges as an initiative aimed at transforming an area of the city that is little explored by the community and by companies, in a model area of sustainable and innovative development, including cooperation as a process for the consolidation of a more human and smart city. The objectives to be achieved in this article are: (i) present the Porto Alegre Sustainable Innovation Zone project (ZISPOA); and (ii) establish the relationship between the objectives of the ZISPOA project and the state of the art of sustainable urban development, environmental perception, city marketing, local identity, and appropriation of urban space use. It is intended that the results obtained contribute as information and justification of the relevance of this project that is being implemented in the city of Porto Alegre since 2015.

Palavras-chave:

DOI: 10.5151/sbds-issd-2017-028

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Como citar:

Macedo, Luiza Ferreira de; Jacques, Jocelise Jacques de; Piazzato, Gabriela Zubaran de Azevedo; "The role of sustainable development in the construction of the city image", p-171-176. In: Anais do Simpósio Brasileiro de Design Sustentável e International Symposium on Sustainable Design 2017. São Paulo: Blucher, 2017.
ISSN 23186968, DOI 10.5151/sbds-issd-2017-028