Dezembro 2014 vol. 1 num. 5 - 9th Conference of the International Committee for Design History and Design Studies

Poster - Open Access.

Idioma principal

The stimulation of Korean signboard design in the Japanese colonial period

Choi, Horang ;

Poster:

The purpose of this paper is to examine visual stimulation and function of Korean signboard design during Japanese colonial period (1910~1945). The Korean word “Gan-pan” (signboard) was introduced from Japan and started to be used in the early twentieth century and was widely used during the colonial period until today. In that period, signboard gave people powerful visual impression to attract them with its exaggerated formative characteristics. However, Korean traditional signboard didn’t have the feature before the Japanese occupation. The basic role and function of the conventional signboard was not stimulating customer but informing about the purpose of the place. Moreover, Japanese colonization brought not only the changes of shape and function of signboard but also transition of people’s perception about signboard. In other words, people started to think about signboard as a symbolic icon of temptation that caused only vanity. From such context, in this study, the researcher focuses on the differ- ence of the signboard introduced from foreign countries and Korean traditional signboard such as “Pyeon-aek” and the visual feature of signboard during the Japanese colonial period.

Poster:

Download (PDF)

Palavras-chave: Korean signboard, Japanese colonial period, visual stimulation,

Palavras-chave:

DOI: 10.5151/despro-icdhs2014-0115

Referências bibliográficas
  • [1] Busan Modern History Museum. (2013) Department store: Different world of modern (in Korean), Busan: BMHM.
  • [2] Busan Museum. (2009) The looks of Modern Korea from Postcards (in Korean), Busan: Minsokwon.
  • [3] Japanese Government-General of Korea. (1916) The report of Joseon Local Products Expo (in Japanese), Seoul: JGGK. Japanese Government-General of Korea. (1930) The photo album of Joseon Expo (in Japanese), Seoul: JGGK.
  • [4] Kang, J.M. (2008) ‘The history of Korean signboard culture’, The Person and Idea (in Korean), vol. 117, January, pp. 154-20 Kim, J.S. (1999) Let dance hall in Seoul (in Korean), Seoul: Hyunsilbook.
  • [5] Kwak, M.H. (2004) ‘The Research of Character of the Signboard Culture in Korea at Japanese Colonial Period’, Korean Society of Outdoor Advertising Studies (in Korean), vol. 1, no. 1, pp. 7-21.
  • [6] Kwak, M.H. (2012) ‘The Study on the Characteristics of Outdoor Advertising during old Korea Society’, Korean Society of Outdoor Advertising Studies (in Korean), vol. 9, no. 2, pp. 5-3
  • [7] Lee, S.W. (2004) Korean modern literature and city culture (in Korean), Seoul: Munwha kwahaksa. Lee, T.J. (2000) The history of commerce in Seoul (in Korean), Seoul: Thaehaksa.
  • [8] Oh, J.E. (2013) ‘Modern Commercial Development Andamp; Signboard Visuality in Japanese Colonial Era’, The Korean Society of Design Science (in Korean), May, pp. 18-19.
  • [9] Pulgasari (2010) Kwanghwamun, http://en.wikipedia.org/wiki/Gwanghwamun, viewed 20 March 2014.
  • [10] Ra, H.D. (2006) The visuality of 1930’s modernism poetry (in Korean), Doctoral dissertation, Yonsei University.
  • [11] Seoul Development Institute. (2000) Seoul, Twentieth Century: A Photographical History of the Last 100 Years (in Korean), Seoul: SDI.
  • [12] Seoul History Compilation committee. (2003) The history of commerce and industry in Seoul (in Korean), Seoul: The Metropolis of Seoul.
  • [13] Seoul Museum of History. (2010) Jongno elege (in Korean), Seoul: SMH.
  • [14] Seoul Museum of History. (2011) Myeong dong: The formation and transition of space (in Korean), Seoul: SMH.
  • [15] Shin, I.S. Andamp; Seo, B.S. (2011) The history of Korean advertisement (in Korean), 3rd edition, Seoul: Nanam.
  • [16] Shin, M.J. (2003) Modern boy walks around Kyeong-sung (in Korean), Seoul: Hyunsilbook.
  • [17] Yamada, T. (1937) The photo album of great Kyeong-sung (in Japanese), Seoul: Jungang jungbo sungu jisa.
Como citar:

Choi, Horang; "The stimulation of Korean signboard design in the Japanese colonial period", p. 30-31 . In: Tradition, Transition, Tragectories: major or minor influences? [=ICDHS 2014 - 9th Conference of the International Committee for Design History and Design Studies]. São Paulo: Blucher, 2014.
ISSN 2318-6968, DOI 10.5151/despro-icdhs2014-0115

últimos 30 dias | último ano | desde a publicação


downloads


visualizações


indexações