Agosto 2024 vol. 11 num. 1 - XXXI Simpósio Internacional de Engenharia Automotiva

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Transformação digital e maturidade de empresas do setor automotivo brasileiro

Digital transformation and readiness of companies in the Brazilian automotive sector

COSTA, A. S. ; JR, J. M. ;

Trabalho completo:

Embora amplamente adotados em todo o mundo,as evidências emergentes sugerem que os investimentos emdigitalização têm frequentemente um desempenho inferior.Uma razão potencial é que as empresas não têm preparaçãoorganizacional para adotar as novas tecnologias. Nesteartigo, avaliamos a implementação da digitalização e aprontidão digital na indústria automobilística brasileira paraverificar como a prontidão impacta potencialmente aimplementação de novas tecnologias digitais. Ao revisar aliteratura sobre transformação digital no setor automotivoglobal, foi identificada uma falta de estudos sobre o nívelde prontidão em relação à digitalização e inovação trazidapela implementação de tecnologias da Indústria 4.0. Paracolmatar esta lacuna, foi elaborado um protocolo dedigitalização com o objetivo de verificar a maturidade dasempresas e compreender o grau de preparação para atransformação digital. Posteriormente, a pesquisa foiaplicada a treze empresas do setor automotivo. Acontribuição deste artigo identificou que o uso detecnologias digitais aumenta a qualidade e os resultados dotrabalho, facilita o alcance dos objetivos, oferece vantagemcompetitiva e melhora a experiência do cliente.

Trabalho completo:

Although widely adopted around the globe,emerging evidence suggests that digitalization investmentsoften underperform. One potential reason is that firms lackorganizational readiness to adopt the new technologies. Inthis paper, we evaluate digitalization implementation anddigital readiness in the Brazilian auto industry to ascertainhow readiness potentially impacts the implementation ofnew digital technologies. In reviewing the literature ondigital transformation in the global automotive sector, alack of studies was identified on the level of readiness inrelation to digitalization and innovation brought out by theimplementation of Industry 4.0 technologies. To addressthis gap, a digitalization protocol was drawn up with theaim of verifying the maturity of companies andunderstanding the degree of readiness for digitaltransformation. Subsequently, the research was applied tothirteen companies in the automotive sector. Thecontribution of this paper identified that the use of digitaltechnologies increases the quality and results of work,facilitates the achievement of objectives, offers acompetitive advantage, and improves customer experience.

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DOI: 10.5151/simea2024-PAP06

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Como citar:

COSTA, A. S.; JR, J. M.; "Transformação digital e maturidade de empresas do setor automotivo brasileiro", p. 25-32 . In: Anais do XXXI Simpósio Internacional de Engenharia Automotiva . São Paulo: Blucher, 2024.
ISSN 2357-7592, DOI 10.5151/simea2024-PAP06

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