Novembro 2019 vol. 2 num. 6 - 12º Congresso Brasileiro de Inovação e Gestão de Desenvolvimento de Produto

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VALOR PERCEBIDO DE UM SISTEMA PRODUTO-SERVIÇO SUSTENTÁVEL NUMA EMPRESA DE BIKE SHARING

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Wolffenbüttel Neto, Rolf ; Maria Tinoco, Auxiliadora Cannarozzo ; Caten, Carla Schwengber ten ; Callegaro, Aline Marian ; , ;

Article:

Em busca de uma mobilidade urbana sustentável, nos últimos anos se destacou a proeminência dos sistemas de compartilhamento, os quais se baseiam no conceito de Sistema Produto-Serviço (ou Product-Service System - PSS). A literatura apresenta uma lacuna no que tange a percepção de valor dos clientes em ofertas PSS. Através do entendimento do valor percebido, é possível redesenhar os processos de uma oferta PSS que atenderá melhor às necessidades do cliente, a fim de atingir maior fidelização e vantagem competitiva sobre os concorrentes. Neste artigo é apresentado um instrumento para avaliar a percepção de valor dos clientes em relação à experiência de pedalar na cidade, visando identificar os atributos de valor prioritários de uma empresa de bike sharing. A partir das análises, foi possível realizar sugestões de melhorias para a entrega, as quais contemplem os principais atributos de valor priorizados pelos usuários.

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Palavras-chave: sistema produto-serviço, PSS, percepção de valor, compartilhamento de bicicletas, bike sharing,

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DOI: 10.5151/cbgdp2019-92

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Como citar:

Wolffenbüttel Neto, Rolf; Maria Tinoco, Auxiliadora Cannarozzo; Caten, Carla Schwengber ten; Callegaro, Aline Marian; , ; "VALOR PERCEBIDO DE UM SISTEMA PRODUTO-SERVIÇO SUSTENTÁVEL NUMA EMPRESA DE BIKE SHARING", p. 1294-1307 . In: Anais do 12º Congresso Brasileiro de Inovação e Gestão de Desenvolvimento de Produto. São Paulo: Blucher, 2019.
ISSN 2357-7592, DOI 10.5151/cbgdp2019-92

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