Outubro 2023 vol. 11 num. 4 - 15th International Conference of the European Academy of Design

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What Does Ontological Design Do? And Does It Do Enough?

What Does Ontological Design Do? And Does It Do Enough?

Rego, Mark ;

Full paper:

This paper proposes to address the questions of ‘What is ontological design?’ and ‘What does ontological design do?’ In the first instance, I will summarise how we can define ontological designing, its philosophical origins, and how it can be used as a theoretical tool in design practice. The paper’s second half raises the question, ‘Does ontological design do enough?’ and proposes a way to expand the theory and its impact on how we understand design, objects, and the world in general. To do so, I suggest an approach through Bergson’s method of intuition and his model of memory and Malabou’s theory on epigenesis. Through this reflection, I intend to expand the limits of ontological designing and suggest a theoretical development which expands the notion of what design is and its agency, moving from ontological designing towards epigenetic designing.

Full paper:

This paper proposes to address the questions of ‘What is ontological design?’ and ‘What does ontological design do?’ In the first instance, I will summarise how we can define ontological designing, its philosophical origins, and how it can be used as a theoretical tool in design practice. The paper’s second half raises the question, ‘Does ontological design do enough?’ and proposes a way to expand the theory and its impact on how we understand design, objects, and the world in general. To do so, I suggest an approach through Bergson’s method of intuition and his model of memory and Malabou’s theory on epigenesis. Through this reflection, I intend to expand the limits of ontological designing and suggest a theoretical development which expands the notion of what design is and its agency, moving from ontological designing towards epigenetic designing.

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Palavras-chave: Ontological Design, Bergson, Philosophy, Epigenesis,

Palavras-chave: Ontological Design, Bergson, Philosophy, Epigenesis,

DOI: 10.5151/ead2023-5GLA-12FULL_OntologicalDesign_Rego

Referências bibliográficas
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  • [20] Zimbardo, P.G. & Boyd, J.N. (1999). Putting time in perspective: A valid, reliable individual differences metric. Journal of Personality and Social Psychology, 77, 1271-1288."
Como citar:

Rego, Mark; "What Does Ontological Design Do? And Does It Do Enough?", p. 1011-1020 . In: 15th International Conference of the European Academy of Design. São Paulo: Blucher, 2023.
ISSN 2318-6968, DOI 10.5151/ead2023-5GLA-12FULL_OntologicalDesign_Rego

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