@article{Carvalho20144,
    title="O papel do design no posicionamento da marca",
    journal="Blucher Design Proceedings",
    volume="8",
    number="5",
    pages="1265 - 1276",
    year="2020",
    note="",
    issn="23186968",
    doi="http://dx.doi.org/10.5151/cid2020-95",
    url="www.proceedings.blucher.com.br/article-details/o-papel-do-design-no-posicionamento-da-marca-35920",
    author="Priscilla Bettio Carvalho", "Taís de Souza Alves Coutinho",
    keywords="",
}