@article{Prata20144,
    title="Personas e/versus/ou Jobs-to-be-done: o que podemos aprender com Janus Bifronte",
    journal="Blucher Design Proceedings",
    volume="14",
    number="2",
    pages="256 - 264",
    year="2026",
    note="",
    issn="23186968",
    doi="http://dx.doi.org/10.5151/ergodesign2025-0020",
    url="www.proceedings.blucher.com.br/article-details/personas-eversusou-jobs-to-be-done-o-que-podemos-aprender-com-janus-bifronte",
    author="Wilson Silva Prata",
    keywords="personas; jobs-to-be-done; Janus Bifronte",
}