@article{Freitas20144,
    title="UX no B2B: Mapeando o cotidiano do promotor de vendas no Trade Marketing",
    journal="Blucher Design Proceedings",
    volume="14",
    number="2",
    pages="813 - 825",
    year="2026",
    note="",
    issn="23186968",
    doi="http://dx.doi.org/10.5151/ergodesign2025-0061",
    url="www.proceedings.blucher.com.br/article-details/ux-no-b2b-mapeando-o-cotidiano-do-promotor-de-vendas-no-trade-marketing",
    author="Marilis Freitas", "Wilson Silva Prata",
    keywords="UX e Trade marketing; UX para promotor de vendas; Trade marketing; UX para sistema B2B",
}