@article{Vogelmann20144,
    title="From Star Wars to Indiana Jones: brand building through posters from George Lucas movies",
    journal="Blucher Design Proceedings",
    volume="1",
    number="2",
    pages="205 - 217",
    year="2014",
    note="",
    issn="23186968",
    doi="http://dx.doi.org/10.5151/designpro-CIDI-18",
    url="www.proceedings.blucher.com.br/article-details/from-star-wars-to-indiana-jones-brand-building-through-posters-from-george-lucas-movies-8681",
    author="Lucas Graebin Vogelmann", "Alan da Cruz Mafalda", "Gabriela Giehl Kirinus",
    keywords="",
}