Francisco Uchoa Passosa Ricardo de Oliveira Silvaa, SOCIAL MEDIA FOR COMPETITIVE AND QUALITY GROWTH: ACONTENT ANALYSIS OF SOCIAL MEDIA TO SUPPORT PRODUCTSOR SERVICES CONTINUOUS IMPROVEMENTS., Blucher Engineering Proceedings, Volume 7, 2020, Pages 445-453, ISSN 23577592, http://dx.doi.org/10.5151/siintec2020-SOCIALMEDIA (www.proceedings.blucher.com.br/article-details/social-media-for-competitive-and-quality-growth-a-content-analysis-of-social-media-to-support-products-or-services-continuous-improvements-35643) Palavras-chave:: ;