Priscilla Bettio Carvalho, Taís de Souza Alves Coutinho,
O papel do design no posicionamento da marca,
Blucher Design Proceedings,
Volume 8,
2020,
Pages 1265-1276,
ISSN 23186968,
http://dx.doi.org/10.5151/cid2020-95
(www.proceedings.blucher.com.br/article-details/o-papel-do-design-no-posicionamento-da-marca-35920)
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