Wilson Silva Prata,
Personas e/versus/ou Jobs-to-be-done: o que podemos aprender com Janus Bifronte,
Blucher Design Proceedings,
Volume 14,
2026,
Pages 256-264,
ISSN 23186968,
http://dx.doi.org/10.5151/ergodesign2025-0020
(www.proceedings.blucher.com.br/article-details/personas-eversusou-jobs-to-be-done-o-que-podemos-aprender-com-janus-bifronte)
Palavras-chave:: personas; jobs-to-be-done; Janus Bifronte;