Fedja Vukic, Advertising Design as Cultural Strategy, Blucher Design Proceedings, Volume 1, 2014, Pages 273-278, ISSN 23186968, http://dx.doi.org/10.5151/despro-icdhs2014-0035 (www.proceedings.blucher.com.br/article-details/advertising-design-as-cultural-strategy-13850) Palavras-chave:: ;