Saniye Fışgın, Humanur Bagli, The effect of cultural roots on service design: Turkey as a case, Blucher Design Proceedings, Volume 1, 2014, Pages 347-352, ISSN 23186968, http://dx.doi.org/10.5151/despro-icdhs2014-0047 (www.proceedings.blucher.com.br/article-details/the-effect-of-cultural-roots-on-service-design-turkey-as-a-case-13862) Palavras-chave:: ;