Marina Emmanouil, Naturalising electricity in Greek advertising: transitions between past and present in identity crafting, 1954-62, Blucher Design Proceedings, Volume 1, 2014, Pages 359-364, ISSN 23186968, http://dx.doi.org/10.5151/despro-icdhs2014-0049 (www.proceedings.blucher.com.br/article-details/naturalising-electricity-in-greek-advertising-transitions-between-past-and-present-in-identity-crafting-1954-62-13864) Palavras-chave:: ;