Daniel Raposo, The graphic speech of the Brand, Blucher Design Proceedings, Volume 1, 2014, Pages 445-451, ISSN 23186968, http://dx.doi.org/10.5151/despro-icdhs2014-0063 (www.proceedings.blucher.com.br/article-details/the-graphic-speech-of-the-brand-13878) Palavras-chave:: ;