Lucas Graebin Vogelmann, Alan da Cruz Mafalda, Gabriela Giehl Kirinus, From Star Wars to Indiana Jones: brand building through posters from George Lucas movies, Blucher Design Proceedings, Volume 1, 2014, Pages 205-217, ISSN 23186968, http://dx.doi.org/10.5151/designpro-CIDI-18 (www.proceedings.blucher.com.br/article-details/from-star-wars-to-indiana-jones-brand-building-through-posters-from-george-lucas-movies-8681) Palavras-chave:: ;